Wella
ColorCharm Demi Permanent Cream Hair Color, 5VV Plum Brown
Hair Color And Bleaching
Cleaner pick · Safest color we have rated
Naturally Brite
Henna Hair Dye, Dark Brown+74 on ingredient safety
Ingredient safetyRaters agree
Ranked by safety only. Greenlens earns from qualifying purchases. Payout never affects a rating, a ranking, or the cleaner pick.
Raters split
Ingredient safety
A 90-point gap between the two loudest voices.
0Greenlens Ingredient ScanIndependent
vs90EU Harmonised Classification (CLP Annex VI)Government
050100
See why, ingredient by ingredientAll 1377 cleaner options, safest first We show the best 12, including the strongest on each axis.
Every rater, every axis
Ingredient safety
90 pts apartA government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Also screened, nothing found: California Proposition 65 · IARC Monographs · US NTP Report on Carcinogens · ECHA SVHC Candidate List
Environmental
Also screened, nothing found: EU Microplastics Restriction
Labor
Run by a nonprofit. Auto-linked to this product, not yet human-reviewed. This rates Wella as a company and applies to everything they make, not this product alone. Checked this week. about this rater →
Coverage & match quality
7 ratings · 2 of 4 axes
- Some ratings rest on an automatic match that has not been human-reviewed.
- Fewer raters reach smaller-brand products, so a missing rating is not a clean bill of health, only a gap.
Weighted by what you care about
Tune your weights
composite recomputes live
+
1.0×
Environmentalno rating
No rater covers this axis for this product, so its weight can't move the score.
1.0×
Packagingno rating
No rater covers this axis for this product, so its weight can't move the score.
0 means ignored. Higher = more weight in your composite.
Ingredients, decoded
Data availability
Robust23 of 25 characterized
Our sources have reference data on 23 of 25 listed ingredients; 2 are uncharacterized in our data — a gap, not a clean bill.
Worth a look (13)
EU harmonised skin sensitizerflagged by 2 of 9 lists
Undisclosed fragrance blendflagged by 2 of 9 lists
ANSES endocrine candidateflagged by 1 of 9 lists
ANSES endocrine candidateflagged by 3 of 9 lists
ANSES endocrine candidateflagged by 2 of 9 lists
Transparency concernflagged by 1 of 9 lists
EU-restricted (with limits)flagged by 2 of 9 lists
EU-restricted (with limits)flagged by 2 of 9 lists
EU-restricted (with limits)flagged by 2 of 9 lists
EU-restricted (with limits)flagged by 2 of 9 lists
EU-restricted (with limits)flagged by 2 of 9 lists
EU-restricted (with limits)flagged by 2 of 9 lists
Health Canada Hotlist — restrictedflagged by 1 of 9 lists
No flags in our sources (10)
No data in our sources (2)
Not a verdict — our authorities simply have no reference for these.
What these ingredient tags mean (3)
These describe what an ingredient is, not whether it is a problem. The stance marks above are the ratings; these are not.
common irritantSODIUM LAURYL SULFATE
- SODIUM LAURYL SULFATE: A strong cleansing agent used as the reference irritant in skin-irritation testing. OECD Test Guideline 439 (in vitro skin irritation, reconstructed human epidermis), paragraph 24: "The suggested PC is 5% aqueous SDS", sodium dodecyl sulphate, the same substance as sodium lauryl sulfate, CAS 151-21-3.
fragrance materialBENZYL ALCOHOL, HEXYL CINNAMAL
- BENZYL ALCOHOL: Used both as a fragrance component and as a preservative; the EU names it either way. EU Regulation (EC) 1223/2009, Annex III entry 45: a fragrance substance whose presence must be indicated in the list of ingredients above 0,001% in leave-on and 0,01% in rinse-off products, because of established contact-allergy risk. That entry carries transition footnote (38), which is footnote (37) plus a condition: stock that does not comply may still be made available until 31 July 2028 only "provided that they comply with the restrictions applicable on 15 August 2023", and only if it was lawfully placed on the Union market before the 31 July 2026 cut-off. Entry 45 covers its non-preservative use; it is separately an allowed preservative at Annex V entry 34.
- HEXYL CINNAMAL: A jasmine-like fragrance component named separately on the label. EU Regulation (EC) 1223/2009, Annex III entry 87: a fragrance substance whose presence must be indicated in the list of ingredients above 0,001% in leave-on and 0,01% in rinse-off products, because of established contact-allergy risk.
undeclared fragrance blendPARFUM/FRAGRANCE
- PARFUM/FRAGRANCE: A blend the label does not itemize, so what is in it cannot be read from the ingredient list. EU Regulation (EC) 1223/2009 permits the collective term "parfum"; the SCCS Opinion on Fragrance Allergens (SCCS/1459/11) reviews the contact-allergy evidence for the substances it can contain.
Where this came from
Cruelty-free status recorded from crueltyfree.peta.org ↗
Researched facts on Greenlens always carry the page that stated them — nothing is inferred from a model's memory.