Colgate
Total Toothpaste Whitening
Oral Care
Raters split
Labor
A 58-point gap between the two loudest voices.
30Cruelty-Free CertificationNonprofit
vs88Open Beauty Facts CertificationsNonprofit
050100
Every rater, every axis
Ingredient safety
Finding shown, score not counted — partial label
This finding stands: the ingredient it names really is on the list we hold. Its 0-100 score does not count toward the pillar, because we only hold part of this label, and a partial list can only ever score too generously.
Also screened, nothing found: Health Canada Ingredient Hotlist · ECHA SVHC Candidate List · EU Harmonised Classification (CLP Annex VI) · California Proposition 65 · US NTP Report on Carcinogens
Recognized on a safer-ingredients list: US EPA Safer Choice recognizes 77% of ingredients as safer choices — a marker, never a score.
Environmental
Also screened, nothing found: EU Microplastics Restriction
Labor
58 pts apartRun by a nonprofit. Auto-linked to this product, not yet human-reviewed. This rates Colgate as a company and applies to everything they make, not this product alone. Checked this week. about this rater →
Run by a nonprofit. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Coverage & match quality
2 ratings · 1 of 4 axes
- Some ratings rest on an automatic match that has not been human-reviewed.
- Fewer raters reach smaller-brand products, so a missing rating is not a clean bill of health, only a gap.
Weighted by what you care about
Tune your weights
composite recomputes live
+
Ingredient safetyno rating
No rater covers this axis for this product, so its weight can't move the score.
Environmentalno rating
No rater covers this axis for this product, so its weight can't move the score.
1.0×
Packagingno rating
No rater covers this axis for this product, so its weight can't move the score.
0 means ignored. Higher = more weight in your composite.
Ingredients, decoded
Data availability
Partial list13 shown
Only part of this product's ingredient list could be read from its source, so what is shown here is incomplete. We do not publish a safety score from a partial list.
Worth a look (4)
ANSES CMR-listedflagged by 5 of 9 lists →
Undisclosed fragrance blendflagged by 2 of 9 lists →
Transparency concernflagged by 1 of 9 lists →
EU-restricted (with limits)flagged by 2 of 9 lists →
No flags in our sources (9)
What these ingredient tags mean (2)
These describe what an ingredient is, not whether it is a problem. The stance marks above are the ratings; these are not.
common irritantSODIUM LAURYL SULFATE, PROPYLENE GLYCOL
- SODIUM LAURYL SULFATE: A strong cleansing agent used as the reference irritant in skin-irritation testing. OECD Test Guideline 439 (in vitro skin irritation, reconstructed human epidermis), paragraph 24: "The suggested PC is 5% aqueous SDS", sodium dodecyl sulphate, the same substance as sodium lauryl sulfate, CAS 151-21-3.
- PROPYLENE GLYCOL: A solvent that shows up in patch-test clinics, more often as irritation than as allergy. American Contact Dermatitis Society, Allergen of the Year 2018 (Jacob SE, Scheman A, McGowan MA, Dermatitis 2018;29(1):3-5).
humectantGLYCERIN
- GLYCERIN: A humectant, and one of the two ingredients a comparison of moisturiser components found made a significant difference to skin hydration. FDA OTC skin protectant monograph, 21 CFR 347.10(h), lists glycerin as a skin protectant at 20 to 45%. On the humectant half: Jeong CB, Han JY, Cho JC, Suh KD, Nam GW, "Analysis of electrical property changes of skin by oil-in-water emulsion components", Int J Cosmet Sci 2013;35(4):402-410, DOI 10.1111/ics.12059, PMID 23621673, found that "glycerine and urea showed significant skin hydration effects compared with other humectants".