Colgate
Max Fresh Anticavity Fluoride Toothpaste With Whitening Breath Strips, Clean Mint (2020 formulation)
Oral Care
Cleaner pick · Safest oral care we have rated
BEE-OCH Organics
Natural Tooth Powder, Cinnamon+47 on ingredient safety
Ingredient safetyRaters agree
Ranked by safety only. Greenlens earns from qualifying purchases. Payout never affects a rating, a ranking, or the cleaner pick.
Raters split
Labor
A 58-point gap between the two loudest voices.
30Cruelty-Free CertificationNonprofit
vs88Open Beauty Facts CertificationsNonprofit
050100
All 1175 cleaner options, safest first We show the best 12, including the strongest on each axis.
Every rater, every axis
Ingredient safety
40 pts apartA government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Also screened, nothing found: ECHA SVHC Candidate List · California Proposition 65 · EU Harmonised Classification (CLP Annex VI) · US NTP Report on Carcinogens · Health Canada Ingredient Hotlist
Recognized on a safer-ingredients list: US EPA Safer Choice recognizes 73% of ingredients as safer choices — a marker, never a score.
Environmental
Also screened, nothing found: EU Microplastics Restriction
Labor
58 pts apartRun by a nonprofit. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Run by a nonprofit. Auto-linked to this product, not yet human-reviewed. This rates Colgate as a company and applies to everything they make, not this product alone. Checked this week. about this rater →
Coverage & match quality
7 ratings · 2 of 4 axes
- Some ratings rest on an automatic match that has not been human-reviewed.
- Fewer raters reach smaller-brand products, so a missing rating is not a clean bill of health, only a gap.
Weighted by what you care about
Tune your weights
composite recomputes live
+
1.0×
Environmentalno rating
No rater covers this axis for this product, so its weight can't move the score.
1.0×
Packagingno rating
No rater covers this axis for this product, so its weight can't move the score.
0 means ignored. Higher = more weight in your composite.
Ingredients, decoded
Data availability
Robust14 of 15 characterized
Our sources have reference data on 14 of 15 listed ingredients; 1 is uncharacterized in our data — a gap, not a clean bill.
Worth a look (6)
ANSES CMR-listedflagged by 5 of 9 lists →
Undisclosed fragrance blendflagged by 2 of 9 lists →
Strong contact sensitizerflagged by 1 of 9 lists →
Transparency concernflagged by 1 of 9 lists →
EU-restricted (with limits)flagged by 2 of 9 lists →
EU-restricted (with limits)flagged by 2 of 9 lists →
No flags in our sources (8)
No data in our sources (1)
Not a verdict — our authorities simply have no reference for these.
What these ingredient tags mean (1)
These describe what an ingredient is, not whether it is a problem. The stance marks above are the ratings; these are not.
common irritantSODIUM LAURYL SULFATE, COCAMIDOPROPYL BETAINE
- SODIUM LAURYL SULFATE: A strong cleansing agent used as the reference irritant in skin-irritation testing. OECD Test Guideline 439 (in vitro skin irritation, reconstructed human epidermis), paragraph 24: "The suggested PC is 5% aqueous SDS", sodium dodecyl sulphate, the same substance as sodium lauryl sulfate, CAS 151-21-3.
- COCAMIDOPROPYL BETAINE: A mild cleansing agent, but a recurring patch-test finding, usually traced to leftovers from how it is made. American Contact Dermatitis Society, Allergen of the Year 2004 (Fowler JF Jr, Dermatitis 2004;15(1):3-4).