Crest
Pro Active Defense Toothpaste, Active Whitening
Oral Care
Cleaner pick · Safest oral care we have rated
BEE-OCH Organics
Natural Tooth Powder, Cinnamon+50 on ingredient safety
Ingredient safetyRaters agree
Ranked by safety only. We may earn a commission on the link; it never changes the order.
Raters split
Labor
A 58-point gap between the two loudest voices.
30Cruelty-Free CertificationNonprofit
vs88Open Beauty Facts CertificationsNonprofit
050100
All 1304 cleaner options, safest first We show the best 12, including the strongest on each axis.
Every rater, every axis
Ingredient safety
49 pts apartIndependent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Also screened, nothing found: California Proposition 65 · ECHA SVHC Candidate List · US NTP Report on Carcinogens · EU Harmonised Classification (CLP Annex VI)
US EPA Safer Choice (SCIL) recognizes 60% of ingredients as safer choices — a marker, never a score.
Environmental
Also screened, nothing found: EU Microplastics Restriction
Labor
58 pts apartRun by a nonprofit. Auto-linked to this product, not yet human-reviewed. This rates Crest as a company and applies to everything they make, not this product alone. Checked this week. about this rater →
Run by a nonprofit. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Coverage & match quality
8 ratings · 2 of 4 axes
- Some ratings rest on an automatic match that has not been human-reviewed.
- Fewer raters reach smaller-brand products, so a missing rating is not a clean bill of health, only a gap.
Weighted by what you care about
Tune your weights
composite recomputes live
+
1.0×
Environmentalno rating
No rater covers this axis for this product, so its weight can't move the score.
1.0×
Packagingno rating
No rater covers this axis for this product, so its weight can't move the score.
0 means ignored. Higher = more weight in your composite.
Ingredients, decoded
Data availability
Robust15 of 15 characterized
Our sources have reference data on all 15 listed ingredients.
Worth a look (6)
ANSES CMR-listedflagged by 5 of 9 lists
Undisclosed fragrance blendflagged by 2 of 9 lists
EU-restricted (with limits)flagged by 3 of 9 lists
Transparency concernflagged by 1 of 9 lists
EU-restricted (with limits)flagged by 2 of 9 lists
EU-restricted (with limits)flagged by 2 of 9 lists
No flags in our sources (9)
Where this came from
Cruelty-free status recorded from crueltyfree.peta.org ↗
Researched facts on Greenlens always carry the page that stated them — nothing is inferred from a model's memory.