Crest
Pro Health Whitening Fluoride Toothpaste For Anticavity, Antigingivitis and Sensitive Teeth, Gel (2018 formulation)
Oral Care
Cleaner pick · Safest oral care we have rated
BEE-OCH Organics
Natural Tooth Powder, Cinnamon+56 on ingredient safety
Ingredient safetyRaters agree
Ranked by safety only. Greenlens earns from qualifying purchases. Payout never affects a rating, a ranking, or the cleaner pick.
Raters split
Ingredient safety
A 59-point gap between the two loudest voices.
26Greenlens Ingredient ScanIndependent
vs85Health Canada Ingredient HotlistGovernment
050100
See why, ingredient by ingredientAll 1438 cleaner options, safest first We show the best 12, including the strongest on each axis.
Every rater, every axis
Ingredient safety
59 pts apartIndependent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Also screened, nothing found: ECHA SVHC Candidate List · California Proposition 65 · EU Harmonised Classification (CLP Annex VI) · US NTP Report on Carcinogens
Recognized on a safer-ingredients list: US EPA Safer Choice recognizes 59% of ingredients as safer choices — a marker, never a score.
Environmental
Also screened, nothing found: EU Microplastics Restriction
Labor
58 pts apartRun by a nonprofit. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Run by a nonprofit. Auto-linked to this product, not yet human-reviewed. This rates Crest as a company and applies to everything they make, not this product alone. Checked this week. about this rater →
Coverage & match quality
8 ratings · 2 of 4 axes
- Some ratings rest on an automatic match that has not been human-reviewed.
- Fewer raters reach smaller-brand products, so a missing rating is not a clean bill of health, only a gap.
Weighted by what you care about
Tune your weights
composite recomputes live
+
1.0×
Environmentalno rating
No rater covers this axis for this product, so its weight can't move the score.
1.0×
Packagingno rating
No rater covers this axis for this product, so its weight can't move the score.
0 means ignored. Higher = more weight in your composite.
Ingredients, decoded
Data availability
Robust17 of 17 characterized
Our sources have reference data on all 17 listed ingredients.
Worth a look (7)
ANSES CMR-listedflagged by 5 of 9 lists →
Undisclosed fragrance blendflagged by 2 of 9 lists →
EU-restricted (with limits)flagged by 3 of 9 lists →
Transparency concernflagged by 1 of 9 lists →
EU-restricted (with limits)flagged by 2 of 9 lists →
EU-restricted (with limits)flagged by 2 of 9 lists →
EU-restricted (with limits)flagged by 2 of 9 lists →
No flags in our sources (10)
What these ingredient tags mean (1)
These describe what an ingredient is, not whether it is a problem. The stance marks above are the ratings; these are not.
common irritantSODIUM LAURYL SULFATE
- SODIUM LAURYL SULFATE: A strong cleansing agent used as the reference irritant in skin-irritation testing. OECD Test Guideline 439 (in vitro skin irritation, reconstructed human epidermis), paragraph 24: "The suggested PC is 5% aqueous SDS", sodium dodecyl sulphate, the same substance as sodium lauryl sulfate, CAS 151-21-3.
Where this came from
Cruelty-free status recorded from crueltyfree.peta.org ↗
Researched facts on Greenlens always carry the page that stated them — nothing is inferred from a model's memory.