Colgate
Total 12 Hour Multi-Protection Toothpaste Plus Whitening Gel (2019 formulation)
Oral Care
Cleaner pick · Safest oral care we have rated
BEE-OCH Organics
Natural Tooth Powder, Cinnamon+59 on ingredient safety
Ingredient safetyRaters agree
Ranked by safety only. Greenlens earns from qualifying purchases. Payout never affects a rating, a ranking, or the cleaner pick.
Raters split
Labor
A 58-point gap between the two loudest voices.
30Cruelty-Free CertificationNonprofit
vs88Open Beauty Facts CertificationsNonprofit
050100
All 1479 cleaner options, safest first We show the best 12, including the strongest on each axis.
Every rater, every axis
Ingredient safety
56 pts apartIndependent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Also screened, nothing found: EU Harmonised Classification (CLP Annex VI) · California Proposition 65 · US NTP Report on Carcinogens · ECHA SVHC Candidate List
Recognized on a safer-ingredients list: US EPA Safer Choice recognizes 65% of ingredients as safer choices — a marker, never a score.
Environmental
Also screened, nothing found: EU Microplastics Restriction
Labor
58 pts apartRun by a nonprofit. Auto-linked to this product, not yet human-reviewed. This rates Colgate as a company and applies to everything they make, not this product alone. Checked this week. about this rater →
Run by a nonprofit. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Coverage & match quality
8 ratings · 2 of 4 axes
- Some ratings rest on an automatic match that has not been human-reviewed.
- Fewer raters reach smaller-brand products, so a missing rating is not a clean bill of health, only a gap.
Weighted by what you care about
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composite recomputes live
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1.0×
Environmentalno rating
No rater covers this axis for this product, so its weight can't move the score.
1.0×
Packagingno rating
No rater covers this axis for this product, so its weight can't move the score.
0 means ignored. Higher = more weight in your composite.
Ingredients, decoded
Data availability
Robust17 of 17 characterized
Our sources have reference data on all 17 listed ingredients.
Worth a look (7)
ANSES CMR-listedflagged by 5 of 9 lists
Endocrine-activeflagged by 5 of 9 lists
Undisclosed fragrance blendflagged by 2 of 9 lists
EU-restricted (with limits)flagged by 3 of 9 lists
Transparency concernflagged by 1 of 9 lists
EU-restricted (with limits)flagged by 2 of 9 lists
EU-restricted (with limits)flagged by 2 of 9 lists
No flags in our sources (10)
What these ingredient tags mean (2)
These describe what an ingredient is, not whether it is a problem. The stance marks above are the ratings; these are not.
common irritantSODIUM LAURYL SULFATE, PROPYLENE GLYCOL
- SODIUM LAURYL SULFATE: A strong cleansing agent used as the reference irritant in skin-irritation testing. OECD Test Guideline 439 (in vitro skin irritation, reconstructed human epidermis), paragraph 24: "The suggested PC is 5% aqueous SDS", sodium dodecyl sulphate, the same substance as sodium lauryl sulfate, CAS 151-21-3.
- PROPYLENE GLYCOL: A solvent that shows up in patch-test clinics, more often as irritation than as allergy. American Contact Dermatitis Society, Allergen of the Year 2018 (Jacob SE, Scheman A, McGowan MA, Dermatitis 2018;29(1):3-5).
humectantGLYCERIN
- GLYCERIN: A humectant, and one of the two ingredients a comparison of moisturiser components found made a significant difference to skin hydration. FDA OTC skin protectant monograph, 21 CFR 347.10(h), lists glycerin as a skin protectant at 20 to 45%. On the humectant half: Jeong CB, Han JY, Cho JC, Suh KD, Nam GW, "Analysis of electrical property changes of skin by oil-in-water emulsion components", Int J Cosmet Sci 2013;35(4):402-410, DOI 10.1111/ics.12059, PMID 23621673, found that "glycerine and urea showed significant skin hydration effects compared with other humectants".