3D White Brilliance + Advanced Freshness Fluoride Anticavity Toothpaste, Mesmerizing Mint (2019 formulation) safety rating

3D White Brilliance + Advanced Freshness Fluoride Anticavity Toothpaste, Mesmerizing Mint (2019 formulation) safety rating | Greenlens

Raters split

Labor

A 58-point gap between the two loudest voices.

30Cruelty-Free CertificationNonprofit

vs

88Open Beauty Facts CertificationsNonprofit

050100

All 575 cleaner options, safest first We show the best 12, including the strongest on each axis.

Every rater, every axis

46 pts apart

Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →

Recognized on a safer-ingredients list: US EPA Safer Choice recognizes 61% of ingredients as safer choices — a marker, never a score.

Also screened, nothing found: EU Microplastics Restriction

58 pts apart

Run by a nonprofit. Auto-linked to this product, not yet human-reviewed. This rates Crest as a company and applies to everything they make, not this product alone. Checked this week. about this rater →
Run by a nonprofit. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →

Coverage & match quality

8 ratings · 2 of 4 axes

Some ratings rest on an automatic match that has not been human-reviewed.
Fewer raters reach smaller-brand products, so a missing rating is not a clean bill of health, only a gap.

Tune your weights

composite recomputes live

+

Ingredient safety1.0×

Environmentalno rating

No rater covers this axis for this product, so its weight can't move the score.

Labor1.0×

Packagingno rating

No rater covers this axis for this product, so its weight can't move the score.

0 means ignored. Higher = more weight in your composite.

Data availability

Robust18 of 18 characterized

Our sources have reference data on all 18 listed ingredients.

Worth a look (5)

TITANIUM DIOXIDEuv filter · uv absorber · colorantraters disagree
ANSES CMR-listedflagged by 5 of 9 lists →
FLAVOR

No flags in our sources (13)

What these ingredient tags mean (2)

These describe what an ingredient is, not whether it is a problem. The stance marks above are the ratings; these are not.

common irritantSODIUM LAURYL SULFATE, COCAMIDOPROPYL BETAINE
- SODIUM LAURYL SULFATE: A strong cleansing agent used as the reference irritant in skin-irritation testing. OECD Test Guideline 439 (in vitro skin irritation, reconstructed human epidermis), paragraph 24: "The suggested PC is 5% aqueous SDS", sodium dodecyl sulphate, the same substance as sodium lauryl sulfate, CAS 151-21-3.
- COCAMIDOPROPYL BETAINE: A mild cleansing agent, but a recurring patch-test finding, usually traced to leftovers from how it is made. American Contact Dermatitis Society, Allergen of the Year 2004 (Fowler JF Jr, Dermatitis 2004;15(1):3-4).
humectantGLYCERIN
- GLYCERIN: A humectant, and one of the two ingredients a comparison of moisturiser components found made a significant difference to skin hydration. FDA OTC skin protectant monograph, 21 CFR 347.10(h), lists glycerin as a skin protectant at 20 to 45%. On the humectant half: Jeong CB, Han JY, Cho JC, Suh KD, Nam GW, "Analysis of electrical property changes of skin by oil-in-water emulsion components", Int J Cosmet Sci 2013;35(4):402-410, DOI 10.1111/ics.12059, PMID 23621673, found that "glycerine and urea showed significant skin hydration effects compared with other humectants".

Where this came from

Cruelty-free status recorded from crueltyfree.peta.org ↗

Researched facts on Greenlens always carry the page that stated them — nothing is inferred from a model's memory.