Crest
Premium Active Foam + Whitening Anticavity Fluoride Toothpaste, Intense Mint, Intense Mint
Oral Care
Cleaner pick · Safest oral care we have rated
BEE-OCH Organics
Natural Tooth Powder, Cinnamon+51 on ingredient safety
Ingredient safetyRaters agree
Ranked by safety only. Greenlens earns from qualifying purchases. Payout never affects a rating, a ranking, or the cleaner pick.
Raters split
Labor
A 58-point gap between the two loudest voices.
30Cruelty-Free CertificationNonprofit
vs88Open Beauty Facts CertificationsNonprofit
050100
All 1425 cleaner options, safest first We show the best 12, including the strongest on each axis.
Every rater, every axis
Ingredient safety
49 pts apartA government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Also screened, nothing found: US NTP Report on Carcinogens · ECHA SVHC Candidate List · California Proposition 65 · EU Harmonised Classification (CLP Annex VI)
Recognized on a safer-ingredients list: US EPA Safer Choice recognizes 70% of ingredients as safer choices — a marker, never a score.
Environmental
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Labor
58 pts apartRun by a nonprofit. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Run by a nonprofit. Auto-linked to this product, not yet human-reviewed. This rates Crest as a company and applies to everything they make, not this product alone. Checked this week. about this rater →
Coverage & match quality
9 ratings · 3 of 4 axes
- Some ratings rest on an automatic match that has not been human-reviewed.
- Fewer raters reach smaller-brand products, so a missing rating is not a clean bill of health, only a gap.
Weighted by what you care about
Tune your weights
composite recomputes live
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1.0×
1.0×
1.0×
Packagingno rating
No rater covers this axis for this product, so its weight can't move the score.
0 means ignored. Higher = more weight in your composite.
Ingredients, decoded
Data availability
Robust19 of 20 characterized
Our sources have reference data on 19 of 20 listed ingredients; 1 is uncharacterized in our data — a gap, not a clean bill.
Worth a look (8)
ANSES CMR-listedflagged by 5 of 9 lists →
Undisclosed fragrance blendflagged by 2 of 9 lists →
ANSES endocrine candidateflagged by 1 of 9 lists →
EU-restricted (with limits)flagged by 3 of 9 lists →
Transparency concernflagged by 1 of 9 lists →
EU-restricted (with limits)flagged by 2 of 9 lists →
EU microplastics-restrictedflagged by 1 of 9 lists →
EU-restricted (with limits)flagged by 2 of 9 lists →
No flags in our sources (11)
No data in our sources (1)
Not a verdict — our authorities simply have no reference for these.
What these ingredient tags mean (2)
These describe what an ingredient is, not whether it is a problem. The stance marks above are the ratings; these are not.
commonly dryingALCOHOL
- ALCOHOL: A fast-evaporating solvent that leaves a dry finish. International Chemical Safety Card ICSC 0044, Ethanol (anhydrous), prepared by an international group of experts for the ILO and WHO: "The substance defats the skin, which may cause dryness or cracking." Bommannan et al., as reported by Lachenmeier DW, "Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity", J Occup Med Toxicol 2008;3:26, DOI 10.1186/1745-6673-3-26, open access, reference 82: "Bommannan et al. found in vivo in humans that ethanol enters the skin and removes measurable quantities of the lipid barrier material from the stratum corneum." Both describe stronger exposures than a cosmetic formula.
common irritantSODIUM LAURYL SULFATE
- SODIUM LAURYL SULFATE: A strong cleansing agent used as the reference irritant in skin-irritation testing. OECD Test Guideline 439 (in vitro skin irritation, reconstructed human epidermis), paragraph 24: "The suggested PC is 5% aqueous SDS", sodium dodecyl sulphate, the same substance as sodium lauryl sulfate, CAS 151-21-3.
Where this came from
Cruelty-free status recorded from crueltyfree.peta.org ↗
Researched facts on Greenlens always carry the page that stated them — nothing is inferred from a model's memory.