Crest
3D White Anticavity Toothpaste, Vibrant Mint (2018 formulation)
Oral Care
Cleaner pick · Safest oral care we have rated
BEE-OCH Organics
Natural Tooth Powder, Cinnamon+44 on ingredient safety
Ingredient safetyRaters agree
Ranked by safety only. Greenlens earns from qualifying purchases. Payout never affects a rating, a ranking, or the cleaner pick.
Raters split
Labor
A 58-point gap between the two loudest voices.
30Cruelty-Free CertificationNonprofit
vs88Open Beauty Facts CertificationsNonprofit
050100
All 568 cleaner options, safest first We show the best 12, including the strongest on each axis.
Every rater, every axis
Ingredient safety
43 pts apartA government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Also screened, nothing found: ECHA SVHC Candidate List · EU Harmonised Classification (CLP Annex VI) · California Proposition 65 · US NTP Report on Carcinogens
Recognized on a safer-ingredients list: US EPA Safer Choice recognizes 58% of ingredients as safer choices — a marker, never a score.
Environmental
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Labor
58 pts apartRun by a nonprofit. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Run by a nonprofit. Auto-linked to this product, not yet human-reviewed. This rates Crest as a company and applies to everything they make, not this product alone. Checked this week. about this rater →
Coverage & match quality
9 ratings · 3 of 4 axes
- Some ratings rest on an automatic match that has not been human-reviewed.
- Fewer raters reach smaller-brand products, so a missing rating is not a clean bill of health, only a gap.
Weighted by what you care about
Tune your weights
composite recomputes live
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1.0×
1.0×
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Packagingno rating
No rater covers this axis for this product, so its weight can't move the score.
0 means ignored. Higher = more weight in your composite.
Ingredients, decoded
Data availability
Robust19 of 19 characterized
Our sources have reference data on all 19 listed ingredients.
Worth a look (6)
ANSES CMR-listedflagged by 5 of 9 lists →
Undisclosed fragrance blendflagged by 2 of 9 lists →
Strong contact sensitizerflagged by 1 of 9 lists →
EU-restricted (with limits)flagged by 3 of 9 lists →
EU-restricted (with limits)flagged by 2 of 9 lists →
EU microplastics-restrictedflagged by 1 of 9 lists →
No flags in our sources (13)
What these ingredient tags mean (1)
These describe what an ingredient is, not whether it is a problem. The stance marks above are the ratings; these are not.
common irritantCOCAMIDOPROPYL BETAINE
- COCAMIDOPROPYL BETAINE: A mild cleansing agent, but a recurring patch-test finding, usually traced to leftovers from how it is made. American Contact Dermatitis Society, Allergen of the Year 2004 (Fowler JF Jr, Dermatitis 2004;15(1):3-4).
Where this came from
Cruelty-free status recorded from crueltyfree.peta.org ↗
Researched facts on Greenlens always carry the page that stated them — nothing is inferred from a model's memory.