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Cosmetics only · lead with safetyProduct data from public sources incl. Open Beauty Facts & EWG Skin Deep · their ratings never scraped or shown
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Catalog/OGX/Ever Straightening + Brazilian Keratin Therapy Shampoo
Ever Straightening + Brazilian Keratin Therapy Shampoo
OGX

Ever Straightening + Brazilian Keratin Therapy Shampoo

ShampooGTIN 0022796918864
Bio Therapy Shampoo

Cleaner pick · Safest cleansing we have rated

Africology Skincare & Spa

Bio Therapy Shampoo

+68 on ingredient safety, gives up 14 on packaging

250ml · 47.50 ZAR · 19 ZAR/100 ml

Ingredient safetyRaters agree
Find on Amazon ↗See all 10059 cleaner options →

Ranked by safety only. Greenlens earns from qualifying purchases. Payout never affects a rating, a ranking, or the cleaner pick.

Your composite

36OUT OF 100Horrible

range 31–54

32▲▼ split
Safety
—
Eco
30
Labor
46
Pkg

Why this score

48-point split

16

Scan

25

Precautionary

64

Tolerance

See why →
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Greenlens earns from qualifying purchases. Payout never affects a rating, a ranking, or the cleaner pick.

In your home

Sort this into a room

Cleaner options

10059 found

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Flagged

10 ingredients

What's flagged →

Raters split

Ingredient safety

A 69-point gap between the two loudest voices.

16Greenlens Ingredient ScanIndependent
vs
85Health Canada Ingredient HotlistGovernment
050100
See why, ingredient by ingredient→

All 10059 cleaner options, safest first → We show the best 12, including the strongest on each axis.

Every rater, every axis

Ingredient safety

69 pts apart
  • Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →

  • A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →

  • Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →

  • Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →

✓Also screened, nothing found: California Proposition 65 · US NTP Report on Carcinogens · ANSES Endocrine Disruptors · ECHA SVHC Candidate List · EU Harmonised Classification (CLP Annex VI) · IARC Monographs

Environmental

    ✓Also screened, nothing found: EU Microplastics Restriction

    Labor

    • Run by a nonprofit. Auto-linked to this product, not yet human-reviewed. This rates OGX as a company and applies to everything they make, not this product alone. Checked this week. about this rater →

    Packaging

    • Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →

    Coverage & match quality

    6 ratings · 3 of 4 axes

    • Some ratings rest on an automatic match that has not been human-reviewed.
    • Fewer raters reach smaller-brand products, so a missing rating is not a clean bill of health, only a gap.

    Weighted by what you care about

    Tune your weights

    composite recomputes live

    +
    1.0×
    Environmentalno rating

    No rater covers this axis for this product, so its weight can't move the score.

    1.0×
    1.0×
    0 means ignored. Higher = more weight in your composite.

    What we know about the packaging

    Unidentified·0 of 1 identified

    Nobody recorded what this pack is actually made of beyond “plastic”, so the packaging score is a stand-in for the middle of that range — not a reading of this container.

    • Recorded only as “plastic” — no resin code. It could be PET (#1) (widely recyclable) or PVC (#3) (hard to recycle); nothing on record says which, so it counts as 46 out of 100, the middle of that range.

    This says how precisely the packaging is described, not how good it is — a fully identified material can still be a bad one.

    How we know the packaging

    Read from the product photo, not declared by the maker — treat this score as weaker.

    The container looks like this, rather than the maker saying so. A photo also cannot show the resin code moulded into the base, so every plastic container reads as “plastic, unspecified” — the cautious end of the plastics range, not a finding about this particular pack.

    Ingredients, decoded

    Data availability

    Good·28 of 41 characterized

    Our sources have reference data on 28 of 41 listed ingredients; 13 are uncharacterized in our data — a gap, not a clean bill.

    Worth a look (10)

    • dmdm hydantoin8/10common irritantpreservativeraters disagree

      Carcinogen-linked · flagged by 1 of 9 lists →

    • fragrance6/10undeclared fragrance blendperfumingraters disagree

      Undisclosed fragrance blend · flagged by 2 of 9 lists →

    • parfum6/10undeclared fragrance blendperfuming · fragranceraters disagree

      Undisclosed fragrance blend · flagged by 2 of 9 lists →

    • cetrimonium chloride4/10preservative · antimicrobial · antistaticraters disagree

      EU-restricted (with limits) · flagged by 2 of 9 lists →

    • yellow 54/10cosmetic colorantraters disagree

      EU-restricted (with limits) · flagged by 2 of 9 lists →

    • red 404/10cosmetic colorant · cosmetic dye · hair colouring agentraters disagree

      EU-restricted (with limits) · flagged by 2 of 9 lists →

    • blue 14/10cosmetic colorantraters disagree

      EU-restricted (with limits) · flagged by 2 of 9 lists →

    • ci 191404/10colorant · hair dyeingraters disagree

      EU-restricted (with limits) · flagged by 2 of 9 lists →

    • citric acid4/10fragrance · chelating · bufferingraters disagree

      Health Canada Hotlist — restricted · flagged by 1 of 9 lists →

    • ci 420904/10colorant · hair dyeingraters disagree

      EU-restricted (with limits) · flagged by 2 of 9 lists →

    ✓No flags in our sources (18)

    • betaine
    • sodium cocoyl isethionate
    • hydrolyzed keratin
    • cocos nucifera oil
    • panthenolhumectantsoothing
    • dimethiconerich occlusive
    • amodimethicone
    • glycol distearate
    • peg-120 methyl glucose dioleate
    • guar hydroxypropyltrimonium chloride
    • polyquaternium-6
    • trideceth-12
    • glycerinhumectant
    • propylene glycolcommon irritant
    • aqua
    • coconut
    • avocado
    • laureth-23

    No data in our sources (13)

    • waler
    • ocamidopropyl cocamidopropyl hydroxysultaine
    • persea gratissima
    • o theobroma cacao seed butter
    • polyquatemium-10
    • ppg-2 coco
    • lsostearamide
    • sodium chioride
    • lodopropynyl butylcarbamate
    • cocoa
    • ci laureth-4
    • hydroxyethyl tetrasodium edta
    • diazolidiny! urea

    Not a verdict — our authorities simply have no reference for these.

    What these ingredient tags mean (5)

    These describe what an ingredient is, not whether it is a problem. The stance marks above are the ratings; these are not.

    • common irritantpropylene glycol, dmdm hydantoin

      • propylene glycol: A solvent that shows up in patch-test clinics, more often as irritation than as allergy. American Contact Dermatitis Society, Allergen of the Year 2018 (Jacob SE, Scheman A, McGowan MA, Dermatitis 2018;29(1):3-5).
      • dmdm hydantoin: A preservative the FDA lists as a formaldehyde releaser, which is why formaldehyde-reactive skin can notice it. How much reaches the skin depends on the whole formula, not on this name alone. EU Regulation (EC) 1223/2009, Annex V entry 33, permits DMDM hydantoin as a preservative up to 0,6%. The FDA names it among the "formaldehyde and formaldehyde releasing ingredients" on its Allergens in Cosmetics page (content current 25 February 2022). SCCS Scientific Advice SCCS/1632/21, on the threshold for the "contains formaldehyde" warning, describes a study in which a moisturiser spiked to the 0,6% Annex V maximum released at least 40 ppm formaldehyde. Annex V preamble point 2, as amended by Commission Regulation (EU) 2022/1181, requires the warning "releases formaldehyde" on any product whose total released formaldehyde exceeds 0,001% (10 ppm). That Regulation states the sensitisation ground itself, so the chain is drawn by the regulator and not by us: recital (2) names the class, "Certain of those preservatives are gradually releasing formaldehyde in order to fulfil a preserving function in the final cosmetic product (so called formaldehyde releasers)", and recital (3) gives the purpose of the warning, "In order to inform consumers sensitised to formaldehyde about the presence of formaldehyde that may trigger an allergic reaction". Recital (1) records that formaldehyde is classified a skin sensitizer (Category 1) in Part 3 of Annex VI to Regulation (EC) 1272/2008.
    • undeclared fragrance blendfragrance

      • fragrance: A blend the label does not itemize, so what is in it cannot be read from the ingredient list. EU Regulation (EC) 1223/2009 permits the collective term "parfum"; the SCCS Opinion on Fragrance Allergens (SCCS/1459/11) reviews the contact-allergy evidence for the substances it can contain.
    • rich occlusivedimethicone

      • dimethicone: A silicone that forms a film on the surface of the skin without an oily feel. FDA OTC skin protectant monograph, 21 CFR 347.10(g), lists dimethicone as a skin protectant at 1 to 30%.
    • humectantpanthenol, glycerin

      • panthenol: A provitamin B5 humectant used in products aimed at irritated and healing skin. On the humectant half: Ferreira VTP, Silva GC, Martin AA, Maia Campos PMBG, "Topical dexpanthenol effects on physiological parameters of the stratum corneum by Confocal Raman Microspectroscopy", Skin Res Technol 2023;29(9):e13317, DOI 10.1111/srt.13317, PMID 37753694, PMCID PMC10504581, open access, Introduction: "As a humectant, it has been shown to retain water more efficiently than other humectants during the last stages of dehydration..." On the soothing half, which that paper does NOT support: Cho YS, Kim HO, Woo SM, Lee DH, "Use of Dexpanthenol for Atopic Dermatitis—Benefits and Recommendations Based on Current Evidence", J Clin Med 2022;11(14):3943, DOI 10.3390/jcm11143943, PMID 35887707, open access, section 3.5: "To facilitate wound healing, dexpanthenol reduces inflammation, and promotes cell proliferation and epithelial remodeling."
      • glycerin: A humectant, and one of the two ingredients a comparison of moisturiser components found made a significant difference to skin hydration. FDA OTC skin protectant monograph, 21 CFR 347.10(h), lists glycerin as a skin protectant at 20 to 45%. On the humectant half: Jeong CB, Han JY, Cho JC, Suh KD, Nam GW, "Analysis of electrical property changes of skin by oil-in-water emulsion components", Int J Cosmet Sci 2013;35(4):402-410, DOI 10.1111/ics.12059, PMID 23621673, found that "glycerine and urea showed significant skin hydration effects compared with other humectants".
    • soothingpanthenol

      • panthenol: A provitamin B5 humectant used in products aimed at irritated and healing skin. On the humectant half: Ferreira VTP, Silva GC, Martin AA, Maia Campos PMBG, "Topical dexpanthenol effects on physiological parameters of the stratum corneum by Confocal Raman Microspectroscopy", Skin Res Technol 2023;29(9):e13317, DOI 10.1111/srt.13317, PMID 37753694, PMCID PMC10504581, open access, Introduction: "As a humectant, it has been shown to retain water more efficiently than other humectants during the last stages of dehydration..." On the soothing half, which that paper does NOT support: Cho YS, Kim HO, Woo SM, Lee DH, "Use of Dexpanthenol for Atopic Dermatitis—Benefits and Recommendations Based on Current Evidence", J Clin Med 2022;11(14):3943, DOI 10.3390/jcm11143943, PMID 35887707, open access, section 3.5: "To facilitate wound healing, dexpanthenol reduces inflammation, and promotes cell proliferation and epithelial remodeling."