Crest
Complete Plus
ToothpasteGTIN 0037000852261
Cleaner pick · Safest toothpaste we have rated
RiseWell
Mineral Toothpaste Flavorless+50 on ingredient safety
$12
Ingredient safetyRaters agree
Ranked by safety only. Greenlens earns from qualifying purchases. Payout never affects a rating, a ranking, or the cleaner pick.
Raters split
Labor
A 58-point gap between the two loudest voices.
30Cruelty-Free CertificationNonprofit
vs88Open Beauty Facts CertificationsNonprofit
050100
All 497 cleaner options, safest first We show the best 12, including the strongest on each axis.
Every rater, every axis
Ingredient safety
49 pts apartIndependent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Also screened, nothing found: ECHA SVHC Candidate List · California Proposition 65 · EU Harmonised Classification (CLP Annex VI) · US NTP Report on Carcinogens
Recognized on a safer-ingredients list: US EPA Safer Choice recognizes 61% of ingredients as safer choices — a marker, never a score.
Environmental
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Labor
58 pts apartRun by a nonprofit. Auto-linked to this product, not yet human-reviewed. This rates Crest as a company and applies to everything they make, not this product alone. Checked this week. about this rater →
Run by a nonprofit. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Packaging
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Coverage & match quality
10 ratings · 4 of 4 axes
- Some ratings rest on an automatic match that has not been human-reviewed.
Weighted by what you care about
Tune your weights
composite recomputes live
+
1.0×
1.0×
1.0×
1.0×
0 means ignored. Higher = more weight in your composite.
What we know about the packaging
Partly identified1 of 2 identified
1 of 2 packaging components is a named material; Plastic (unspecified) is recorded only in general terms, so that part of the score is a stand-in.
- Recorded only as “plastic” — no resin code. It could be PET (#1) (widely recyclable) or PVC (#3) (hard to recycle); nothing on record says which, so it counts as 46 out of 100, the middle of that range.
This says how precisely the packaging is described, not how good it is — a fully identified material can still be a bad one.
Ingredients, decoded
Data availability
Robust16 of 18 characterized
Our sources have reference data on 16 of 18 listed ingredients; 2 are uncharacterized in our data — a gap, not a clean bill.
Worth a look (7)
ANSES CMR-listedflagged by 5 of 9 lists →
Undisclosed fragrance blendflagged by 2 of 9 lists
EU-restricted (with limits)flagged by 3 of 9 lists →
Transparency concernflagged by 1 of 9 lists →
EU-restricted (with limits)flagged by 2 of 9 lists →
EU microplastics-restrictedflagged by 1 of 9 lists →
EU-restricted (with limits)flagged by 2 of 9 lists
No flags in our sources (9)
No data in our sources (2)
Not a verdict — our authorities simply have no reference for these.
What these ingredient tags mean (1)
These describe what an ingredient is, not whether it is a problem. The stance marks above are the ratings; these are not.
common irritantsodium lauryl sulfate
- sodium lauryl sulfate: A strong cleansing agent used as the reference irritant in skin-irritation testing. OECD Test Guideline 439 (in vitro skin irritation, reconstructed human epidermis), paragraph 24: "The suggested PC is 5% aqueous SDS", sodium dodecyl sulphate, the same substance as sodium lauryl sulfate, CAS 151-21-3.
Where this came from
Cruelty-free status recorded from crueltyfree.peta.org ↗
Researched facts on Greenlens always carry the page that stated them — nothing is inferred from a model's memory.