Equate
Antiplaque Whitening Toothpaste
ToothpasteGTIN 0681131224000
Cleaner pick · Safest toothpaste we have rated
RiseWell
Mineral Toothpaste Flavorless$12
Ingredient safetyRaters agree
Ranked by safety only. Greenlens earns from qualifying purchases. Payout never affects a rating, a ranking, or the cleaner pick.
All 5 cleaner options, safest first Never ordered by affiliate payout.
Every rater, every axis
Ingredient safety
raters agreeIndependent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Also screened, nothing found: EU Harmonised Classification (CLP Annex VI) · California Proposition 65 · IARC Monographs · US NTP Report on Carcinogens · ANSES Endocrine Disruptors · ECHA SVHC Candidate List · Health Canada Ingredient Hotlist
Recognized on a safer-ingredients list: US EPA Safer Choice recognizes 64% of ingredients as safer choices — a marker, never a score.
Environmental
Also screened, nothing found: EU Microplastics Restriction
Coverage & match quality
3 ratings · 1 of 4 axes
- Some ratings rest on an automatic match that has not been human-reviewed.
- Fewer raters reach smaller-brand products, so a missing rating is not a clean bill of health, only a gap.
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Environmentalno rating
No rater covers this axis for this product, so its weight can't move the score.
Laborno rating
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Packagingno rating
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0 means ignored. Higher = more weight in your composite.
Ingredients, decoded
Data availability
Good9 of 11 characterized
Our sources have reference data on 9 of 11 listed ingredients; 2 are uncharacterized in our data — a gap, not a clean bill.
Worth a look (1)
EU-regulated fragrance allergenflagged by 1 of 9 lists →
No flags in our sources (8)
No data in our sources (2)
Not a verdict — our authorities simply have no reference for these.
What these ingredient tags mean (2)
These describe what an ingredient is, not whether it is a problem. The stance marks above are the ratings; these are not.
fragrance materialpeppermint oil
- peppermint oil: A cooling essential oil the EU names on its own account as a fragrance substance to be declared on the label. EU Regulation (EC) 1223/2009, Annex III entry 361, inserted by Commission Regulation (EU) 2023/1545: a fragrance substance whose presence must be indicated in the list of ingredients above 0,001% in leave-on and 0,01% in rinse-off products. It is declarable in its OWN right, not by way of any component it carries. The name to look for on a label is "Mentha Piperita Oil". The duty applies now. Transition footnote (40) lets stock that does not comply, lawfully placed on the Union market before the 31 July 2026 cut-off, be made available until 31 July 2028.
humectantglycerin
- glycerin: A humectant, and one of the two ingredients a comparison of moisturiser components found made a significant difference to skin hydration. FDA OTC skin protectant monograph, 21 CFR 347.10(h), lists glycerin as a skin protectant at 20 to 45%. On the humectant half: Jeong CB, Han JY, Cho JC, Suh KD, Nam GW, "Analysis of electrical property changes of skin by oil-in-water emulsion components", Int J Cosmet Sci 2013;35(4):402-410, DOI 10.1111/ics.12059, PMID 23621673, found that "glycerine and urea showed significant skin hydration effects compared with other humectants".