Freshness Toothpaste

Toothpaste75mlGTIN 3560071172015

Cleaner pick · Safest toothpaste we have rated

RiseWell

+44 on ingredient safety

$12

Ingredient safetyRaters agree

Find on Amazon See all 281 cleaner options

Ranked by safety only. Greenlens earns from qualifying purchases. Payout never affects a rating, a ranking, or the cleaner pick.

Raters split

Ingredient safety

A 52-point gap between the two loudest voices.

42Greenlens Precautionary ScreenIndependent

94Greenlens Tolerance ScreenIndependent

050100

See why, ingredient by ingredient

All 281 cleaner options, safest first We show the best 12, including the strongest on each axis.

Every rater, every axis

Ingredient safety

52 pts apart

Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →

Also screened, nothing found: ECHA SVHC Candidate List · EU Harmonised Classification (CLP Annex VI) · ANSES Endocrine Disruptors · California Proposition 65 · US NTP Report on Carcinogens

Recognized on a safer-ingredients list: US EPA Safer Choice recognizes 52% of ingredients as safer choices — a marker, never a score.

Environmental

Run by a nonprofit. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →

Also screened, nothing found: EU Microplastics Restriction

Packaging

Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →

Coverage & match quality

7 ratings · 3 of 4 axes

Some ratings rest on an automatic match that has not been human-reviewed.
Fewer raters reach smaller-brand products, so a missing rating is not a clean bill of health, only a gap.

Weighted by what you care about

Tune your weights

composite recomputes live

Ingredient safety1.0×

Environmental1.0×

Laborno rating

No rater covers this axis for this product, so its weight can't move the score.

Packaging1.0×

0 means ignored. Higher = more weight in your composite.

Ingredients, decoded

Data availability

Robust21 of 23 characterized

Our sources have reference data on 21 of 23 listed ingredients; 2 are uncharacterized in our data — a gap, not a clean bill.

Worth a look (9)

AROMAundeclared fragrance blendflavouringraters disagree
Undisclosed fragrance blendflagged by 2 of 9 lists →
MENTHA PIPERITA LEAF WATERskin conditioningraters disagree
EU-regulated fragrance allergenflagged by 1 of 9 lists →
ALOE BARBADENSIS LEAF JUICEskin conditioningraters disagree
IARC possible carcinogen (Group 2B)flagged by 1 of 9 lists →
CITRIC ACIDfragrance · chelating · bufferingraters disagree
Health Canada Hotlist — restrictedflagged by 1 of 9 lists →
SODIUM FLUORIDEantiplaque · oral careraters disagree
EU-restricted (with limits)flagged by 3 of 9 lists →
MENTHOLfragrance materialfragrance · denaturant · refreshingraters disagree
EU-regulated fragrance allergenflagged by 1 of 9 lists →
MENTHA PIPERITA OILfragrance materialperfuming · fragrance · refreshingraters disagree
EU-regulated fragrance allergenflagged by 1 of 9 lists →
PINENEfragrance materialfragrance · antifoamingraters disagree
EU-regulated fragrance allergenflagged by 1 of 9 lists →
BETA-CARYOPHYLLENEperfuming · fragrance · skin conditioningraters disagree
EU-regulated fragrance allergenflagged by 1 of 9 lists →

No flags in our sources (12)

No data in our sources (2)

Not a verdict — our authorities simply have no reference for these.

What these ingredient tags mean (3)

These describe what an ingredient is, not whether it is a problem. The stance marks above are the ratings; these are not.

fragrance materialMENTHOL, MENTHA PIPERITA OIL
- MENTHOL: The cooling component of mint oils, named by the EU as a fragrance substance to be declared on the label. EU Regulation (EC) 1223/2009, Annex III entry 338, inserted by Commission Regulation (EU) 2023/1545: a fragrance substance whose presence must be indicated in the list of ingredients above 0,001% in leave-on and 0,01% in rinse-off products. It is declarable in its OWN right, not by way of any component it carries. The name to look for on a label is "Menthol". The duty applies now. Transition footnote (40) lets stock that does not comply, lawfully placed on the Union market before the 31 July 2026 cut-off, be made available until 31 July 2028.
- MENTHA PIPERITA OIL: A cooling essential oil the EU names on its own account as a fragrance substance to be declared on the label. EU Regulation (EC) 1223/2009, Annex III entry 361, inserted by Commission Regulation (EU) 2023/1545: a fragrance substance whose presence must be indicated in the list of ingredients above 0,001% in leave-on and 0,01% in rinse-off products. It is declarable in its OWN right, not by way of any component it carries. The name to look for on a label is "Mentha Piperita Oil". The duty applies now. Transition footnote (40) lets stock that does not comply, lawfully placed on the Union market before the 31 July 2026 cut-off, be made available until 31 July 2028.
undeclared fragrance blendAROMA
- AROMA: A blend the label does not itemize, so what is in it cannot be read from the ingredient list. EU Regulation (EC) 1223/2009 permits the collective term "parfum"; the SCCS Opinion on Fragrance Allergens (SCCS/1459/11) reviews the contact-allergy evidence for the substances it can contain.
humectantGLYCERIN
- GLYCERIN: A humectant, and one of the two ingredients a comparison of moisturiser components found made a significant difference to skin hydration. FDA OTC skin protectant monograph, 21 CFR 347.10(h), lists glycerin as a skin protectant at 20 to 45%. On the humectant half: Jeong CB, Han JY, Cho JC, Suh KD, Nam GW, "Analysis of electrical property changes of skin by oil-in-water emulsion components", Int J Cosmet Sci 2013;35(4):402-410, DOI 10.1111/ics.12059, PMID 23621673, found that "glycerine and urea showed significant skin hydration effects compared with other humectants".

Carrefour

Freshness Toothpaste

Toothpaste75mlGTIN 3560071172015

Cleaner pick · Safest toothpaste we have rated

RiseWell

Mineral Toothpaste Flavorless

+44 on ingredient safety

$12

Ingredient safetyRaters agree

Find on Amazon See all 281 cleaner options

Ranked by safety only. Greenlens earns from qualifying purchases. Payout never affects a rating, a ranking, or the cleaner pick.

Raters split

Ingredient safety

A 52-point gap between the two loudest voices.

42Greenlens Precautionary ScreenIndependent

94Greenlens Tolerance ScreenIndependent

050100

See why, ingredient by ingredient

All 281 cleaner options, safest first We show the best 12, including the strongest on each axis.

Every rater, every axis

Ingredient safety

52 pts apart

Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →

Also screened, nothing found: ECHA SVHC Candidate List · EU Harmonised Classification (CLP Annex VI) · ANSES Endocrine Disruptors · California Proposition 65 · US NTP Report on Carcinogens

Recognized on a safer-ingredients list: US EPA Safer Choice recognizes 52% of ingredients as safer choices — a marker, never a score.

Environmental

Run by a nonprofit. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →

Also screened, nothing found: EU Microplastics Restriction

Packaging

Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →

Coverage & match quality

7 ratings · 3 of 4 axes

Some ratings rest on an automatic match that has not been human-reviewed.
Fewer raters reach smaller-brand products, so a missing rating is not a clean bill of health, only a gap.

Weighted by what you care about

Tune your weights

composite recomputes live

Ingredient safety1.0×

Environmental1.0×

Laborno rating

No rater covers this axis for this product, so its weight can't move the score.

Packaging1.0×

0 means ignored. Higher = more weight in your composite.

Ingredients, decoded

Data availability

Robust21 of 23 characterized

Our sources have reference data on 21 of 23 listed ingredients; 2 are uncharacterized in our data — a gap, not a clean bill.

Worth a look (9)

AROMAundeclared fragrance blendflavouringraters disagree
Undisclosed fragrance blendflagged by 2 of 9 lists →
MENTHA PIPERITA LEAF WATERskin conditioningraters disagree
EU-regulated fragrance allergenflagged by 1 of 9 lists →
ALOE BARBADENSIS LEAF JUICEskin conditioningraters disagree
IARC possible carcinogen (Group 2B)flagged by 1 of 9 lists →
CITRIC ACIDfragrance · chelating · bufferingraters disagree
Health Canada Hotlist — restrictedflagged by 1 of 9 lists →
SODIUM FLUORIDEantiplaque · oral careraters disagree
EU-restricted (with limits)flagged by 3 of 9 lists →
MENTHOLfragrance materialfragrance · denaturant · refreshingraters disagree
EU-regulated fragrance allergenflagged by 1 of 9 lists →
MENTHA PIPERITA OILfragrance materialperfuming · fragrance · refreshingraters disagree
EU-regulated fragrance allergenflagged by 1 of 9 lists →
PINENEfragrance materialfragrance · antifoamingraters disagree
EU-regulated fragrance allergenflagged by 1 of 9 lists →
BETA-CARYOPHYLLENEperfuming · fragrance · skin conditioningraters disagree
EU-regulated fragrance allergenflagged by 1 of 9 lists →

No flags in our sources (12)

No data in our sources (2)

Not a verdict — our authorities simply have no reference for these.

What these ingredient tags mean (3)

These describe what an ingredient is, not whether it is a problem. The stance marks above are the ratings; these are not.

fragrance materialMENTHOL, MENTHA PIPERITA OIL
- MENTHOL: The cooling component of mint oils, named by the EU as a fragrance substance to be declared on the label. EU Regulation (EC) 1223/2009, Annex III entry 338, inserted by Commission Regulation (EU) 2023/1545: a fragrance substance whose presence must be indicated in the list of ingredients above 0,001% in leave-on and 0,01% in rinse-off products. It is declarable in its OWN right, not by way of any component it carries. The name to look for on a label is "Menthol". The duty applies now. Transition footnote (40) lets stock that does not comply, lawfully placed on the Union market before the 31 July 2026 cut-off, be made available until 31 July 2028.
- MENTHA PIPERITA OIL: A cooling essential oil the EU names on its own account as a fragrance substance to be declared on the label. EU Regulation (EC) 1223/2009, Annex III entry 361, inserted by Commission Regulation (EU) 2023/1545: a fragrance substance whose presence must be indicated in the list of ingredients above 0,001% in leave-on and 0,01% in rinse-off products. It is declarable in its OWN right, not by way of any component it carries. The name to look for on a label is "Mentha Piperita Oil". The duty applies now. Transition footnote (40) lets stock that does not comply, lawfully placed on the Union market before the 31 July 2026 cut-off, be made available until 31 July 2028.
undeclared fragrance blendAROMA
- AROMA: A blend the label does not itemize, so what is in it cannot be read from the ingredient list. EU Regulation (EC) 1223/2009 permits the collective term "parfum"; the SCCS Opinion on Fragrance Allergens (SCCS/1459/11) reviews the contact-allergy evidence for the substances it can contain.
humectantGLYCERIN
- GLYCERIN: A humectant, and one of the two ingredients a comparison of moisturiser components found made a significant difference to skin hydration. FDA OTC skin protectant monograph, 21 CFR 347.10(h), lists glycerin as a skin protectant at 20 to 45%. On the humectant half: Jeong CB, Han JY, Cho JC, Suh KD, Nam GW, "Analysis of electrical property changes of skin by oil-in-water emulsion components", Int J Cosmet Sci 2013;35(4):402-410, DOI 10.1111/ics.12059, PMID 23621673, found that "glycerine and urea showed significant skin hydration effects compared with other humectants".