Whitening

Toothpaste100mlGTIN 7891024137895

Cleaner pick · Safest toothpaste we have rated

RiseWell

Mineral Toothpaste Flavorless

+48 on ingredient safety

$12

Ingredient safetyRaters agree

Find on Amazon See all 589 cleaner options

Ranked by safety only. Greenlens earns from qualifying purchases. Payout never affects a rating, a ranking, or the cleaner pick.

Raters split

Ingredient safety

A 54-point gap between the two loudest voices.

40ANSES Endocrine DisruptorsGovernment

94Greenlens Tolerance ScreenIndependent

050100

See why, ingredient by ingredient

All 589 cleaner options, safest first We show the best 12, including the strongest on each axis.

Every rater, every axis

Ingredient safety

54 pts apart

A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →

Also screened, nothing found: ECHA SVHC Candidate List · US NTP Report on Carcinogens · California Proposition 65 · IARC Monographs

Recognized on a safer-ingredients list: US EPA Safer Choice recognizes 50% of ingredients as safer choices — a marker, never a score.

Environmental

Also screened, nothing found: EU Microplastics Restriction

Labor

Run by a nonprofit. Auto-linked to this product, not yet human-reviewed. This rates Colgate as a company and applies to everything they make, not this product alone. Checked this week. about this rater →

Packaging

Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →

Coverage & match quality

8 ratings · 3 of 4 axes

Some ratings rest on an automatic match that has not been human-reviewed.
Fewer raters reach smaller-brand products, so a missing rating is not a clean bill of health, only a gap.

Weighted by what you care about

Tune your weights

composite recomputes live

Ingredient safety1.0×

Environmentalno rating

No rater covers this axis for this product, so its weight can't move the score.

Labor1.0×

Packaging1.0×

0 means ignored. Higher = more weight in your composite.

What we know about the packaging

Partly identified2 of 3 identified

2 of 3 packaging components are named materials; Plastic (unspecified) is recorded only in general terms, so that part of the score is a stand-in.

Recorded only as “plastic” — no resin code. It could be PET (#1) (widely recyclable) or PVC (#3) (hard to recycle); nothing on record says which, so it counts as 46 out of 100, the middle of that range.

This says how precisely the packaging is described, not how good it is — a fully identified material can still be a bad one.

Ingredients, decoded

Data availability

Robust16 of 16 characterized

Our sources have reference data on all 16 listed ingredients.

Worth a look (7)

Cinnamalfragrance materialperfuming · denaturant · flavouringraters disagree
ANSES endocrine candidateflagged by 3 of 9 lists →
Limonenefragrance materialperfuming · deodorant · solventraters disagree
ANSES endocrine candidateflagged by 3 of 9 lists →
Aromaundeclared fragrance blendflavouringraters disagree
Undisclosed fragrance blendflagged by 2 of 9 lists →
Benzyl Alcoholfragrance materialpreservative · perfuming · solventraters disagree
EU harmonised skin sensitizerflagged by 2 of 9 lists →
Eugenolfragrance materialperfuming · denaturant · tonicraters disagree
ANSES endocrine candidateflagged by 2 of 9 lists →
Sodium Lauryl Sulfatecommon irritantcleansing · denaturant · foamingraters disagree
Transparency concernflagged by 1 of 9 lists →
Sodium Monofluorophosphateantiplaque · oral careraters disagree
EU-restricted (with limits)flagged by 3 of 9 lists →

No flags in our sources (9)

What these ingredient tags mean (3)

These describe what an ingredient is, not whether it is a problem. The stance marks above are the ratings; these are not.

common irritantSodium Lauryl Sulfate
- Sodium Lauryl Sulfate: A strong cleansing agent used as the reference irritant in skin-irritation testing. OECD Test Guideline 439 (in vitro skin irritation, reconstructed human epidermis), paragraph 24: "The suggested PC is 5% aqueous SDS", sodium dodecyl sulphate, the same substance as sodium lauryl sulfate, CAS 151-21-3.
fragrance materialBenzyl Alcohol, Cinnamal, Eugenol, Limonene
- Benzyl Alcohol: Used both as a fragrance component and as a preservative; the EU names it either way. EU Regulation (EC) 1223/2009, Annex III entry 45: a fragrance substance whose presence must be indicated in the list of ingredients above 0,001% in leave-on and 0,01% in rinse-off products, because of established contact-allergy risk. That entry carries transition footnote (38), which is footnote (37) plus a condition: stock that does not comply may still be made available until 31 July 2028 only "provided that they comply with the restrictions applicable on 15 August 2023", and only if it was lawfully placed on the Union market before the 31 July 2026 cut-off. Entry 45 covers its non-preservative use; it is separately an allowed preservative at Annex V entry 34.
- Cinnamal: A cinnamon-scented fragrance component named separately on the label. EU Regulation (EC) 1223/2009, Annex III entry 76: a fragrance substance whose presence must be indicated in the list of ingredients above 0,001% in leave-on and 0,01% in rinse-off products, because of established contact-allergy risk.
- Eugenol: A clove-scented fragrance component named separately on the label. EU Regulation (EC) 1223/2009, Annex III entry 71: a fragrance substance whose presence must be indicated in the list of ingredients above 0,001% in leave-on and 0,01% in rinse-off products, because of established contact-allergy risk.
- Limonene: A citrus-smelling fragrance component named separately on the label; the one name covers three related isomers. EU Regulation (EC) 1223/2009, Annex III entry 88: a fragrance substance whose presence must be indicated in the list of ingredients above 0,001% in leave-on and 0,01% in rinse-off products, because of established contact-allergy risk. That entry carries transition footnote (37): stock that does not comply, lawfully placed on the Union market before the 31 July 2026 cut-off, may still be made available until 31 July 2028. It is marked on the racemic dl-limonene/Dipentene line and the (S)-(l-limonene) line, but NOT the (R)-p-mentha-1,8-diene (d-limonene) line, CAS 5989-27-5, whose duty was already running as entry 88 before Commission Regulation (EU) 2023/1545 and so needed no transition. All three isomers are declared under the single glossary name "Limonene", so that name on a label does not identify which of them is present.
undeclared fragrance blendAroma
- Aroma: A blend the label does not itemize, so what is in it cannot be read from the ingredient list. EU Regulation (EC) 1223/2009 permits the collective term "parfum"; the SCCS Opinion on Fragrance Allergens (SCCS/1459/11) reviews the contact-allergy evidence for the substances it can contain.

Colgate

Whitening

Toothpaste100mlGTIN 7891024137895

Cleaner pick · Safest toothpaste we have rated

RiseWell

Mineral Toothpaste Flavorless

+48 on ingredient safety

$12

Ingredient safetyRaters agree

Find on Amazon See all 589 cleaner options

Ranked by safety only. Greenlens earns from qualifying purchases. Payout never affects a rating, a ranking, or the cleaner pick.

Raters split

Ingredient safety

A 54-point gap between the two loudest voices.

40ANSES Endocrine DisruptorsGovernment

94Greenlens Tolerance ScreenIndependent

050100

See why, ingredient by ingredient

All 589 cleaner options, safest first We show the best 12, including the strongest on each axis.

Every rater, every axis

Ingredient safety

54 pts apart

A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →

Also screened, nothing found: ECHA SVHC Candidate List · US NTP Report on Carcinogens · California Proposition 65 · IARC Monographs

Recognized on a safer-ingredients list: US EPA Safer Choice recognizes 50% of ingredients as safer choices — a marker, never a score.

Environmental

Also screened, nothing found: EU Microplastics Restriction

Labor

Run by a nonprofit. Auto-linked to this product, not yet human-reviewed. This rates Colgate as a company and applies to everything they make, not this product alone. Checked this week. about this rater →

Packaging

Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →

Coverage & match quality

8 ratings · 3 of 4 axes

Some ratings rest on an automatic match that has not been human-reviewed.
Fewer raters reach smaller-brand products, so a missing rating is not a clean bill of health, only a gap.

Weighted by what you care about

Tune your weights

composite recomputes live

Ingredient safety1.0×

Environmentalno rating

No rater covers this axis for this product, so its weight can't move the score.

Labor1.0×

Packaging1.0×

0 means ignored. Higher = more weight in your composite.

What we know about the packaging

Partly identified2 of 3 identified

2 of 3 packaging components are named materials; Plastic (unspecified) is recorded only in general terms, so that part of the score is a stand-in.

Recorded only as “plastic” — no resin code. It could be PET (#1) (widely recyclable) or PVC (#3) (hard to recycle); nothing on record says which, so it counts as 46 out of 100, the middle of that range.

This says how precisely the packaging is described, not how good it is — a fully identified material can still be a bad one.

Ingredients, decoded

Data availability

Robust16 of 16 characterized

Our sources have reference data on all 16 listed ingredients.

Worth a look (7)

Cinnamalfragrance materialperfuming · denaturant · flavouringraters disagree
ANSES endocrine candidateflagged by 3 of 9 lists →
Limonenefragrance materialperfuming · deodorant · solventraters disagree
ANSES endocrine candidateflagged by 3 of 9 lists →
Aromaundeclared fragrance blendflavouringraters disagree
Undisclosed fragrance blendflagged by 2 of 9 lists →
Benzyl Alcoholfragrance materialpreservative · perfuming · solventraters disagree
EU harmonised skin sensitizerflagged by 2 of 9 lists →
Eugenolfragrance materialperfuming · denaturant · tonicraters disagree
ANSES endocrine candidateflagged by 2 of 9 lists →
Sodium Lauryl Sulfatecommon irritantcleansing · denaturant · foamingraters disagree
Transparency concernflagged by 1 of 9 lists →
Sodium Monofluorophosphateantiplaque · oral careraters disagree
EU-restricted (with limits)flagged by 3 of 9 lists →

No flags in our sources (9)

What these ingredient tags mean (3)

These describe what an ingredient is, not whether it is a problem. The stance marks above are the ratings; these are not.

common irritantSodium Lauryl Sulfate
- Sodium Lauryl Sulfate: A strong cleansing agent used as the reference irritant in skin-irritation testing. OECD Test Guideline 439 (in vitro skin irritation, reconstructed human epidermis), paragraph 24: "The suggested PC is 5% aqueous SDS", sodium dodecyl sulphate, the same substance as sodium lauryl sulfate, CAS 151-21-3.
fragrance materialBenzyl Alcohol, Cinnamal, Eugenol, Limonene
- Benzyl Alcohol: Used both as a fragrance component and as a preservative; the EU names it either way. EU Regulation (EC) 1223/2009, Annex III entry 45: a fragrance substance whose presence must be indicated in the list of ingredients above 0,001% in leave-on and 0,01% in rinse-off products, because of established contact-allergy risk. That entry carries transition footnote (38), which is footnote (37) plus a condition: stock that does not comply may still be made available until 31 July 2028 only "provided that they comply with the restrictions applicable on 15 August 2023", and only if it was lawfully placed on the Union market before the 31 July 2026 cut-off. Entry 45 covers its non-preservative use; it is separately an allowed preservative at Annex V entry 34.
- Cinnamal: A cinnamon-scented fragrance component named separately on the label. EU Regulation (EC) 1223/2009, Annex III entry 76: a fragrance substance whose presence must be indicated in the list of ingredients above 0,001% in leave-on and 0,01% in rinse-off products, because of established contact-allergy risk.
- Eugenol: A clove-scented fragrance component named separately on the label. EU Regulation (EC) 1223/2009, Annex III entry 71: a fragrance substance whose presence must be indicated in the list of ingredients above 0,001% in leave-on and 0,01% in rinse-off products, because of established contact-allergy risk.
- Limonene: A citrus-smelling fragrance component named separately on the label; the one name covers three related isomers. EU Regulation (EC) 1223/2009, Annex III entry 88: a fragrance substance whose presence must be indicated in the list of ingredients above 0,001% in leave-on and 0,01% in rinse-off products, because of established contact-allergy risk. That entry carries transition footnote (37): stock that does not comply, lawfully placed on the Union market before the 31 July 2026 cut-off, may still be made available until 31 July 2028. It is marked on the racemic dl-limonene/Dipentene line and the (S)-(l-limonene) line, but NOT the (R)-p-mentha-1,8-diene (d-limonene) line, CAS 5989-27-5, whose duty was already running as entry 88 before Commission Regulation (EU) 2023/1545 and so needed no transition. All three isomers are declared under the single glossary name "Limonene", so that name on a label does not identify which of them is present.
undeclared fragrance blendAroma
- Aroma: A blend the label does not itemize, so what is in it cannot be read from the ingredient list. EU Regulation (EC) 1223/2009 permits the collective term "parfum"; the SCCS Opinion on Fragrance Allergens (SCCS/1459/11) reviews the contact-allergy evidence for the substances it can contain.