Unilever · White Now Toothpaste White + Protect Strengthens Enamel
Three independent Greenlens lenses read the same 19 ingredients and land 54 points apart. That gap is not an error. Each lens asks a different question, and this page shows every answer, ingredient by ingredient, blended into nothing.
Our sources have reference data on 17 of 19 listed ingredients; 2 are uncharacterized in our data — a gap, not a clean bill. Our sources can only speak to ingredients they recognize — either flagged by an authority or known to be a common, well-characterized ingredient. An uncharacterized ingredient is a gap in our data, not a clean bill of health: a quiet safety scan over ingredients we can’t place is a weaker signal than one over ingredients we can.
Uncharacterized in our data: Cl 74160, Cl 77891.
Independent
The regulatory baseline. Follows EU cosmetic law: prohibited and restricted ingredients cost points, and allergen labelling is capped so it cannot tank a score on its own.
Flagged 5 of 19 ingredients: 3 restricted, 2 of concern.
Independent
The strict lens. Flags any ingredient with a listed hazard trait (SIN List, IARC, Prop 65), even when regulators still permit it.
No listed hazard traits recognized among 19 ingredients.
Independent
The lenient lens. Trusts dose and regulation: permitted ingredients kept within their legal caps are tolerated, and only genuinely prohibited substances take a big hit.
Flagged 3 of 19 ingredients: 3 restricted (within-limit).
These lenses disagree. A split of 54 points crosses our disagreement threshold (20). We keep every verdict and never average them; the table below is where the split comes from.
| Ingredient | Scan | Precautionary | Tolerance |
|---|---|---|---|
| POTASSIUM HYDROXIDE / SODIUM HYDROXIDE→EU Cosmetics Regulation Annex III (restricted) | −10restricted | · | −6restricted |
| Sodium fluoride→ |
Coverage & match quality
6 ratings · 3 of 4 axes
The overall ring on the product page is the weighted mean of the four pillars using your weights, computed fresh on every visit and never stored. How each lens's reference lists were built, penalty by penalty, is on the methodology page.
← Back to White Now Toothpaste White + Protect Strengthens Enamel| −10restricted |
| · |
| −6restricted |
| ZINC ACETATE / ZINC CHLORIDE / ZINC GLUCONATE / ZINC GLUTAMATE→EU Cosmetics Regulation Annex III (restricted) | −10restricted | · | −6restricted |
| Fragrance / Parfum (undisclosed)→Common transparency/sensitization concern (not a regulatory ban) | −12concern | · | noted, 0concern |
| Sodium Lauryl Sulfate→Common transparency/sensitization concern (not a regulatory ban) | −12concern | · | noted, 0concern |
−N points subtracted by that lens, labelled with its concern · noted, 0 seen but tolerated under that philosophy · · not on that lens's reference lists. Open an ingredient for the full reasoning and every rater's position. 14 other ingredients matched no list at all.