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Cosmetics only · lead with safetyProduct data from public sources incl. Open Beauty Facts & EWG Skin Deep · their ratings never scraped or shown
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Catalog/Colgate/Max White Expert Original Toothpaste
Colgate

Max White Expert Original Toothpaste

Toothpaste75mlGTIN 8718951713840
R

Cleaner pick · Safest toothpaste we have rated

RiseWell

Mineral Toothpaste Flavorless

+15 on ingredient safety

$12

Ingredient safetyRaters agree
Find on Amazon ↗See all 33 cleaner options →

Ranked by safety only. Greenlens earns from qualifying purchases. Payout never affects a rating, a ranking, or the cleaner pick.

Your composite

58OUT OF 100Fair

range 55–60

85
Safety
—
Eco
30
Labor
—
Pkg
Find on Amazon↗

Greenlens earns from qualifying purchases. Payout never affects a rating, a ranking, or the cleaner pick.

In your home

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Cleaner options

33 found

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Flagged

3 ingredients

What's flagged →

All 33 cleaner options, safest first → We show the best 12, including the strongest on each axis.

Every rater, every axis

Ingredient safety

raters agree
  • A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →

  • A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →

✓Also screened, nothing found: Health Canada Ingredient Hotlist · ECHA SVHC Candidate List · US NTP Report on Carcinogens · California Proposition 65 · IARC Monographs

Environmental

    ✓Also screened, nothing found: EU Microplastics Restriction

    Labor

    • Run by a nonprofit. Auto-linked to this product, not yet human-reviewed. This rates Colgate as a company and applies to everything they make, not this product alone. Checked this week. about this rater →

    Coverage & match quality

    3 ratings · 2 of 4 axes

    • Some ratings rest on an automatic match that has not been human-reviewed.
    • Fewer raters reach smaller-brand products, so a missing rating is not a clean bill of health, only a gap.

    Weighted by what you care about

    Tune your weights

    composite recomputes live

    +
    1.0×
    Environmentalno rating

    No rater covers this axis for this product, so its weight can't move the score.

    1.0×
    Packagingno rating

    No rater covers this axis for this product, so its weight can't move the score.

    0 means ignored. Higher = more weight in your composite.

    Ingredients, decoded

    Data availability

    Not enough to score·7 of 27 characterized

    Our sources have reference data on 7 of 27 listed ingredients; 20 are uncharacterized in our data — a gap, not a clean bill. That is not enough of the label for a safety score to be honest, so we do not publish one.

    Worth a look (1)

    • limonene7/10fragrance materialperfuming · deodorant · solventraters disagree

      ANSES endocrine candidate · flagged by 2 of 9 lists →

    ✓No flags in our sources (6)

    • hydrated silica
    • pentasodium triphosphate
    • Sodium Lauryl Sulfatecommon irritant
    • Cellulose Gum
    • xanthan gum
    • ci 74160

    No data in our sources (20)

    • 00-3 volte al giorno
    • Non adatto at IONES DE USO
    • de 7 años
    • No a Βούρτσίζετε για δύολεπτά δύα φη κατω των 7
    • ipCACOESDE Não utilizar em củanças com menos de 7 arlos
    • COLGATE-PALMCLIV Numero Verde
    • Contiene
    • Fluoruro sódico
    • lepIÉXET DOOd Nárpio
    • Contem Fluoreto de Sódio
    • tngredient Aqua
    • Sorbitoln PEG-12
    • etrapottum PyrophosphateTAroma
    • otassimlydroxide
    • Phosphoh Acid Cocamidopropyl Betalh sadium lporidet Sodium Saccharin
    • DENTIEICIO AL FLUORO
    • DENTIFRICO CON FLÚOR
    • DOOPIOYXOX OAONTOKPEMA
    • DENTIFRICO COM FLUOR
    • ucor

    Not a verdict — our authorities simply have no reference for these.

    What these ingredient tags mean (2)

    These describe what an ingredient is, not whether it is a problem. The stance marks above are the ratings; these are not.

    • common irritantSodium Lauryl Sulfate

      • Sodium Lauryl Sulfate: A strong cleansing agent used as the reference irritant in skin-irritation testing. OECD Test Guideline 439 (in vitro skin irritation, reconstructed human epidermis), paragraph 24: "The suggested PC is 5% aqueous SDS", sodium dodecyl sulphate, the same substance as sodium lauryl sulfate, CAS 151-21-3.
    • fragrance materiallimonene

      • limonene: A citrus-smelling fragrance component named separately on the label; the one name covers three related isomers. EU Regulation (EC) 1223/2009, Annex III entry 88: a fragrance substance whose presence must be indicated in the list of ingredients above 0,001% in leave-on and 0,01% in rinse-off products, because of established contact-allergy risk. That entry carries transition footnote (37): stock that does not comply, lawfully placed on the Union market before the 31 July 2026 cut-off, may still be made available until 31 July 2028. It is marked on the racemic dl-limonene/Dipentene line and the (S)-(l-limonene) line, but NOT the (R)-p-mentha-1,8-diene (d-limonene) line, CAS 5989-27-5, whose duty was already running as entry 88 before Commission Regulation (EU) 2023/1545 and so needed no transition. All three isomers are declared under the single glossary name "Limonene", so that name on a label does not identify which of them is present.

    Where this came from

    Product identity (name, brand, category) verified against kruidvat.be ↗

    Researched facts on Greenlens always carry the page that stated them — nothing is inferred from a model's memory.