Colgate
Total Active Prevention Fresh Toothpaste
ToothpasteGTIN 8850006343999
Raters split
Ingredient safety
A 57-point gap between the two loudest voices.
13Greenlens Ingredient ScanIndependent
vs70Health Canada Ingredient HotlistGovernment
050100
See why, ingredient by ingredientCleaner options
See 12 cleaner alternatives
Same category, ranked by ingredient safety, never by affiliate payout.
Every rater, every axis
Ingredient safety
Split · 57 pts apart- 13
- 70
- 60
- 25
Lowest 13 · highest 70 · gap 57
Also screened — no listing found
- US NTP Report on Carcinogens
- IARC Monographs
- ECHA SVHC Candidate List
- ANSES Endocrine Disruptors
- EU Harmonised Classification (CLP Annex VI)
- California Proposition 65
Recognized on a safer-ingredients list
Environmental
Also screened — no listing found
Labor
- 30
Coverage & match quality
5 ratings · 2 of 4 axes
- Some ratings rest on an automatic match that has not been human-reviewed.
- Fewer raters reach smaller-brand products, so a missing rating is not a clean bill of health, only a gap.
no black box
How this score is built
no black box
How this score is built
We don't rate products ourselves. We collect what each public rater already says, put every scale on common ground, and keep the disagreements visible instead of averaging them away.
- 1
Collect each rater's own score
Every source keeps its native verdict for this product. We never invent a score for an axis a source didn't measure.
- 2
Normalize to 0–100, higher = better
Raters can use different scales and directions: some where a low number means safe, some where a high one does. We map them all onto one 0–100 axis and flip the ones that run backwards so the numbers are finally comparable.
- 3
Average per axis, but keep the spread
Scores on the same axis become one representative number (their mean). When raters split by 20+ points we flag it and keep every rater's number. A disagreement is never blended into silence.
- 4
Your weights make the overall
The ring is the weighted average of the four pillars using your weights. It's computed fresh every time and never stored, so there's no hidden “objective” default.
worked example · Ingredient safety
- Greenlens Ingredient Scan13 on 0–10013
- Health Canada Ingredient Hotlist70 on 0–10070
- Greenlens Precautionary Screen60 on 0–10060
- Greenlens Tolerance Screen25 on 0–10025
Average of 13 · 70 · 60 · 25pillar28
Raters split here, so this 28 is a midpoint, not a consensus. The spread stays on the “every rater” list above.
Why the safety score
Greenlens Ingredient Scan
Independent · EU regulatory reference
13/100
Flagged 4 of 18 ingredients: 1 prohibited, 2 restricted, 1 of concern.
- Sodium Lauryl SulfateCommon transparency/sensitization concern (not a regulatory ban)−12
- Stannous FluorideEU Cosmetics Regulation Annex III (restricted)−10
- Sodium fluorideEU Cosmetics Regulation Annex III (restricted)−10
- Polychloro copper phthalocyanine (Pigment Green 7; CI 74260) when used as a substance in hair dye productsEU Cosmetics Regulation Annex II (prohibited)−55
Starts at 100; 13 other ingredients carried no recognized regulated hazard. Absence of a flag means no regulated hazard was recognized — not proof of safety. This is one lens; see where raters disagree above.
Why this score
Every ingredient, under all three lenses
The Scan is one opinion. The strict and lenient lenses read the same list and land 47 points apart. See what each one flags, and what it costs.
Weighted by what you care about
Tune your weights
composite recomputes live
+
1.0×
Environmentalno rating
No rater covers this axis for this product, so its weight can't move the score.
1.0×
Packagingno rating
No rater covers this axis for this product, so its weight can't move the score.
0 means ignored. Higher = more weight in your composite.
Flagged ingredients
Ingredients, decoded
Data availability
Robust15 of 17 characterized
Our sources have reference data on 15 of 17 listed ingredients; 2 are uncharacterized in our data — a gap, not a clean bill.
| Ingredient | What it does | Safety | Data |
|---|---|---|---|
| Sorbitolperfumingfragrancehumectant | perfumingfragrancehumectant | No flags in our sources | Well-characterized |
| Waterantiplaqueskin conditioningsolvent | antiplaqueskin conditioningsolvent | No flags in our sources | Well-characterized |
| Hydrated Silicaabrasiveabsorbentanticaking | abrasiveabsorbentanticaking | No flags in our sources | Well-characterized |
| Glycerinperfuminghumectantdenaturant | perfuminghumectantdenaturant | No flags in our sources | Well-characterized |
| Sodium Lauryl Sulfatecleansingdenaturantfoaming | cleansingdenaturantfoaming | Transparency concern· flagged by 1 of 9raters disagree | Referenced |
| Flavour | Not in our sources | No data | |
| Tetrasodium Pyrophosphatechelatinganticakingbuffering | chelatinganticakingbuffering | No flags in our sources | Well-characterized |
| Cellulose Gumfragrancefilm formingbinding | fragrancefilm formingbinding | No flags in our sources | Well-characterized |
| Potassium Nitrateoral caresoothing | oral caresoothing | No flags in our sources | CosIng-catalogued |
| Stannous Fluorideantiplaqueoral care | antiplaqueoral care | EU-restricted (with limits)· flagged by 3 of 9raters disagree | Referenced |
| Sodium Saccharinfragranceflavouringoral care | fragranceflavouringoral care | No flags in our sources | CosIng-catalogued |
| Xanthan Gumbindingemulsion stabilisinggel forming | bindingemulsion stabilisinggel forming | No flags in our sources | Well-characterized |
| Cocamidopropyl Betaineantistaticcleansinghair conditioning | antistaticcleansinghair conditioning | Strong contact sensitizer· flagged by 1 of 9raters disagree | Referenced |
| Sodium Fluorideantiplaqueoral care | antiplaqueoral care | EU-restricted (with limits)· flagged by 3 of 9raters disagree | Referenced |
| CI 74260colorant | colorant | EU-prohibited· flagged by 2 of 9raters disagree | Referenced |
| CI 77492colorant | colorant | No flags in our sources | CosIng-catalogued |
| Contains Stannous Fluoride | Not in our sources | No data |