Greenlens

Every public rating on one cosmetic, the places they disagree kept visible, and a single score whose weighting you control.

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The one rule

We never blend a score that hides who disagrees. Funding model travels with every rating. Weights are computed at read time and never stored.

Cosmetics only · lead with safetyOpen data via Open Beauty Facts · no EWG/Yuka scraping
As an Amazon Associate, Greenlens earns from qualifying purchases. Affiliate income never changes a rating or ranking.PrivacyTerms
Catalog/WhiteGlo/Whitening Toothpaste Coffee & Tea Drinkers Formula
W
WhiteGlo

Whitening Toothpaste Coffee & Tea Drinkers Formula

whitening toothpastesGTIN 9319871000639

Your composite

57OUT OF 100Fair

range 47–74

39▲▼ split
Safety
—
Eco
82
Labor
49
Pkg

Why this score

35-point split

55

Scan

90

Precautionary

82

Tolerance

See why →
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In your home

Sort this into a room

Alternatives

Nothing beats this on safety.

Flagged

5 ingredients

What's flagged →

Raters split

Ingredient safety

A 80-point gap between the two loudest voices.

10ANSES Endocrine DisruptorsGovernment
vs
90EU Harmonised Classification (CLP Annex VI)Government
050100
See why, ingredient by ingredient→

Every rater, every axis

Ingredient safety

Split · 80 pts apart
  • Greenlens Ingredient ScanIndependentunverified match
    55
  • Health Canada Ingredient HotlistGovernmentunverified match
    85
  • IARC MonographsGovernmentunverified match
    64
  • Greenlens Precautionary ScreenIndependentunverified match
    90
  • ANSES Endocrine DisruptorsGovernmentunverified match
    10
  • EU Harmonised Classification (CLP Annex VI)Governmentunverified match
    90
  • Greenlens Tolerance ScreenIndependentunverified match
    82

Lowest 10 · highest 90 · gap 80

Also screened — no listing found

  • US NTP Report on Carcinogens
  • ECHA SVHC Candidate List
  • California Proposition 65

Environmental

    Also screened — no listing found

    • EU Microplastics Restriction

    Labor

    • Open Beauty Facts CertificationsNonprofitunverified match
      82

    Packaging

    • Greenlens Packaging ScanIndependentunverified match
      49

    Coverage & match quality

    9 ratings · 3 of 4 axes

    • Some ratings rest on an automatic match that has not been human-reviewed.
    • Fewer raters reach smaller-brand products, so a missing rating is not a clean bill of health, only a gap.

    no black box

    How this score is built

    We don't rate products ourselves. We collect what each public rater already says, put every scale on common ground, and keep the disagreements visible instead of averaging them away.

    1. 1

      Collect each rater's own score

      Every source keeps its native verdict for this product. We never invent a score for an axis a source didn't measure.

    2. 2

      Normalize to 0–100, higher = better

      Raters can use different scales and directions: some where a low number means safe, some where a high one does. We map them all onto one 0–100 axis and flip the ones that run backwards so the numbers are finally comparable.

    3. 3

      Average per axis, but keep the spread

      Scores on the same axis become one representative number (their mean). When raters split by 20+ points we flag it and keep every rater's number. A disagreement is never blended into silence.

    4. 4

      Your weights make the overall

      The ring is the weighted average of the four pillars using your weights. It's computed fresh every time and never stored, so there's no hidden “objective” default.

    worked example · Ingredient safety

    • Greenlens Ingredient Scan55 on 0–100→55
    • Health Canada Ingredient Hotlist85 on 0–100→85
    • IARC Monographs64 on 0–100→64
    • Greenlens Precautionary Screen90 on 0–100→90
    • ANSES Endocrine Disruptors10 on 0–100→10
    • EU Harmonised Classification (CLP Annex VI)90 on 0–100→90
    • Greenlens Tolerance Screen82 on 0–100→82
    Average of 55 · 85 · 64 · 90 · 10 · 90 · 82pillar39

    Raters split here, so this 39 is a midpoint, not a consensus. The spread stays on the “every rater” list above.

    Why the safety score

    Greenlens Ingredient Scan

    Independent · EU regulatory reference

    55/100

    Flagged 5 of 23 ingredients: 3 restricted, 1 of concern, 1 regulated allergen.

    • Fragrance / Parfum (undisclosed)Common transparency/sensitization concern (not a regulatory ban)−12
    • Sodium monofluorophosphateEU Cosmetics Regulation Annex III (restricted)−10
    • TITANIUM DIOXIDEEU Cosmetics Regulation Annex III (restricted)−10
    • LimoneneEU Cosmetics Regulation Annex III / Reg. (EU) 2023/1545 (labelled fragrance allergen)−3
    • TITANIUM DIOXIDEEU Cosmetics Regulation Annex III (restricted)−10

    Starts at 100; 18 other ingredients carried no recognized regulated hazard. Absence of a flag means no regulated hazard was recognized — not proof of safety. This is one lens; see where raters disagree above.

    Why this score

    Every ingredient, under all three lenses

    The Scan is one opinion. The strict and lenient lenses read the same list and land 35 points apart. See what each one flags, and what it costs.

    All three lenses →

    Weighted by what you care about

    Tune your weights

    composite recomputes live

    +
    1.0×
    Environmentalno rating

    No rater covers this axis for this product, so its weight can't move the score.

    1.0×
    1.0×
    0 means ignored. Higher = more weight in your composite.

    Flagged ingredients

    • Fragrance / Parfum (undisclosed)3 positions →
    • Sodium monofluorophosphate4 positions →
    • Titanium Dioxide5 positions →
    • Limonene5 positions →
    • Titanium Dioxide5 positions →

    Ingredients, decoded

    Data availability

    Good·15 of 23 characterized

    Our sources have reference data on 15 of 23 listed ingredients; 8 are uncharacterized in our data — a gap, not a clean bill.

    Every listed ingredient: its function, where our safety lists land, and whether our sources have data on it.
    IngredientWhat it doesSafetyData
    Calcium Carbonate→abrasivebufferingopacifyingabrasivebufferingopacifyingNo flags in our sourcesWell-characterized
    Aqua→solventsolventNo flags in our sourcesWell-characterized
    Glycerin→perfuminghumectantdenaturantperfuminghumectantdenaturantNo flags in our sourcesWell-characterized
    Sorbitol→perfumingfragrancehumectantperfumingfragrancehumectantNo flags in our sourcesWell-characterized
    Silica→abrasiveabsorbentanticakingabrasiveabsorbentanticakingNo flags in our sourcesWell-characterized
    Aroma→flavouringflavouring4/10Transparency concern· flagged by 1 of 9raters disagreeReferenced
    Sodium Lauryl Sulphate→—Not in our sourcesNo data
    Copernicia Cerifera→—Not in our sourcesNo data
    Wax→—Not in our sourcesNo data
    Carboxymethyl Hydroxyethylcellulose→film formingbindingemulsion stabilisingfilm formingbindingemulsion stabilisingNo flags in our sourcesCosIng-catalogued
    Condrus Crispus→—Not in our sourcesNo data
    Sodium Saccharin→fragranceflavouringoral carefragranceflavouringoral careNo flags in our sourcesCosIng-catalogued
    Rosa Canina Fruit Oil→emollientskin conditioningemollientskin conditioningNo flags in our sourcesCosIng-catalogued
    Sodium Monofluorophosphate→antiplaqueoral careantiplaqueoral care4/10EU-restricted (with limits)· flagged by 3 of 9raters disagreeReferenced
    CI 77891→colorantcolorant8/10ANSES CMR-listed· flagged by 5 of 9raters disagreeReferenced
    Eugénol→—Not in our sourcesNo data
    Alcool Benzylique→—Not in our sourcesNo data
    Limonene→perfumingdeodorantsolventperfumingdeodorantsolvent7/10ANSES endocrine candidate· flagged by 3 of 9raters disagreeReferenced
    Water→antiplaqueskin conditioningsolventantiplaqueskin conditioningsolventNo flags in our sourcesWell-characterized
    Flavour→—Not in our sourcesNo data
    Carnauba→—Not in our sourcesNo data
    Carrageenan→—No flags in our sourcesWell-characterized
    Titanium Dioxide→uv filteruv absorbercolorantuv filteruv absorbercolorant8/10ANSES CMR-listed· flagged by 5 of 9raters disagreeReferenced