18 products in the catalog
Ingredient safety
The average covers the ingredient-safety axis only, computed live from each product's raters — never a blended or stored brand score. Open a product to weight the axes yourself.

Active Wow
24K White, Natural Whitening Toothpaste, Charcoal + Mint,
96
Data Robust · 13/15
4 raters · broadly agree
Weakest on Ingredient safety

Active Wow
Charcoal Whitening Toothpaste
96
Data Robust · 13/15
4 raters · broadly agree
Weakest on Ingredient safety

Active Wow
All Natural Whitening Toothpaste, Charcoal + Mint, Charcoal + Mint
57
raters split 42–100
Data Robust · 13/13
4 raters · split 42–100 on ingredient safety

Active Wow
Whitening Toothpaste, Baking Soda + Mint
57
raters split 42–100
Data Robust · 12/12
4 raters · split 42–100 on ingredient safety

Active Wow
Activated Coconut Charcoal Powder, Vanilla (2018 formulation)
55
raters split 42–100
Data Good · 5/6
3 raters · split 42–100 on ingredient safety
Active Wow
Activated Coconut Charcoal Powder, Peppermint (2018 formulation)
55
raters split 42–100
Data Good · 5/6
3 raters · split 42–100 on ingredient safety
Active Wow
Activated Coconut Charcoal Powder, Spearmint (2018 formulation)
55
raters split 42–100
Data Good · 5/6
3 raters · split 42–100 on ingredient safety