25 products in the catalog
Ingredient safety
The average covers the ingredient-safety axis only, computed live from each product's raters — never a blended or stored brand score. Open a product to weight the axes yourself.

Believe Beauty
Volumin' Eyes Mascara (2020 formulation)
99
Data Robust · 22/22
3 raters · broadly agree
Weakest on Ingredient safety

Believe Beauty
Extended Lash Lengthening Mascara, Intense Black Glr
9578
Data Robust · 26/27
5 raters · broadly agree
Weakest on Environmental

Believe Beauty
Brow Defining Pencil, Ash Brown (2019 formulation)
7578
raters split 65–94
Data Robust · 14/14
6 raters · split 65–94 on ingredient safety

Believe Beauty
Volumin' Eyes Mascara, Brown (2020 formulation)
75
raters split 65–94
Data Robust · 23/23
5 raters · split 65–94 on ingredient safety
Believe Beauty
Volumin' Eyes Waterproof Mascara, Black
73
raters split 65–94
Data Robust · 14/14
6 raters · split 65–94 on ingredient safety