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Cosmetics only · lead with safetyProduct data from public sources incl. Open Beauty Facts & EWG Skin Deep · their ratings never scraped or shown

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H&M — every product, every rater | Greenlens

H&M

97 products in the catalog · hm.com (visit site, opens in a new tab)

69Fair
avg. across 97 rated products · one axis, not the card composite: 94
products the raters split on

The average covers the ingredient-safety axis only, computed live from each product's raters — never a blended or stored brand score. Open a product to weight the axes yourself.

All products Blush 6 Brow Liner 8 Concealer 20 Eye Liner 9 Eye Shadow 27 Lip Liner 11 Makeup Eyes 19 Makeup Face 13 Makeup Lips 11

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Best overall Worst overall Most contested A–Z

95
H&M
Beauty Clear Shaping and Setting Eyebrow Gel
ExcellentOverall · your weights
9990
Data Good · 8/10
4 raters · broadly agree
Weakest on Environmental
Greenlens Precautionary ScreenIndependent98
Greenlens Tolerance ScreenIndependent100
Greenlens Ingredient ScanIndependent100
EU Microplastics RestrictionGovernment90

Beauty Eyebrow Pencil, Espresso Brown

H&M

Beauty Eyebrow Pencil, Espresso Brown

GoodIngredient safety only

75

raters split 65–95

Data Robust · 16/16

6 raters · split 65–95 on ingredient safety

ANSES Endocrine DisruptorsGovernment65
Health Canada Ingredient HotlistGovernment85
Greenlens Precautionary ScreenIndependent95
IARC MonographsGovernment82
Greenlens Tolerance ScreenIndependent94
Greenlens Ingredient ScanIndependent90

Beauty Eyebrow Pencil, Auburn

H&M

Beauty Eyebrow Pencil, Auburn

GoodIngredient safety only

75

raters split 65–95

Data Robust · 16/16

6 raters · split 65–95 on ingredient safety

Health Canada Ingredient HotlistGovernment85
Greenlens Precautionary ScreenIndependent95
Greenlens Tolerance ScreenIndependent94
ANSES Endocrine DisruptorsGovernment65
Greenlens Ingredient ScanIndependent90
IARC MonographsGovernment82

Beauty Eyebrow Pencil, Chocolate

H&M

Beauty Eyebrow Pencil, Chocolate

GoodIngredient safety only

75

raters split 65–95

Data Robust · 16/16

6 raters · split 65–95 on ingredient safety

Greenlens Ingredient ScanIndependent90
ANSES Endocrine DisruptorsGovernment65
Health Canada Ingredient HotlistGovernment85
Greenlens Precautionary ScreenIndependent95
IARC MonographsGovernment82
Greenlens Tolerance ScreenIndependent94

Beauty Eyebrow Pencil, Blonde

H&M

Beauty Eyebrow Pencil, Blonde

GoodIngredient safety only

75

raters split 65–95

Data Robust · 16/16

6 raters · split 65–95 on ingredient safety

Greenlens Precautionary ScreenIndependent95
Health Canada Ingredient HotlistGovernment85
Greenlens Ingredient ScanIndependent90
ANSES Endocrine DisruptorsGovernment65
IARC MonographsGovernment82
Greenlens Tolerance ScreenIndependent94

Beauty Eyebrow Pencil, Ash Brown

H&M

Beauty Eyebrow Pencil, Ash Brown

GoodIngredient safety only

75

raters split 65–95

Data Robust · 16/16

6 raters · split 65–95 on ingredient safety

ANSES Endocrine DisruptorsGovernment65
Health Canada Ingredient HotlistGovernment85
Greenlens Precautionary ScreenIndependent95
Greenlens Tolerance ScreenIndependent94
IARC MonographsGovernment82
Greenlens Ingredient ScanIndependent90

Beauty Eyebrow Pencil, Soft Brown

H&M

Beauty Eyebrow Pencil, Soft Brown

GoodIngredient safety only

75

raters split 65–95

Data Robust · 16/16

6 raters · split 65–95 on ingredient safety

Health Canada Ingredient HotlistGovernment85
Greenlens Tolerance ScreenIndependent94
Greenlens Precautionary ScreenIndependent95
Greenlens Ingredient ScanIndependent90
ANSES Endocrine DisruptorsGovernment65
IARC MonographsGovernment82

Beauty Eyebrow Pencil, Taupe

H&M

Beauty Eyebrow Pencil, Taupe

GoodIngredient safety only

75

raters split 65–95

Data Robust · 16/16

6 raters · split 65–95 on ingredient safety

Greenlens Ingredient ScanIndependent90
ANSES Endocrine DisruptorsGovernment65
Health Canada Ingredient HotlistGovernment85
Greenlens Precautionary ScreenIndependent95
IARC MonographsGovernment82
Greenlens Tolerance ScreenIndependent94