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Cosmetics only · lead with safetyProduct data from public sources incl. Open Beauty Facts & EWG Skin Deep · their ratings never scraped or shown

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H&M — every product, every rater | Greenlens

H&M

97 products in the catalog · hm.com (visit site, opens in a new tab)

69Fair
avg. across 97 rated products · one axis, not the card composite: 94
products the raters split on

The average covers the ingredient-safety axis only, computed live from each product's raters — never a blended or stored brand score. Open a product to weight the axes yourself.

All products Blush 6 Brow Liner 8 Concealer 20 Eye Liner 9 Eye Shadow 27 Lip Liner 11 Makeup Eyes 19 Makeup Face 13 Makeup Lips 11

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Best overall Worst overall Most contested A–Z

95
H&M
Beauty Clear Shaping and Setting Eyebrow Gel
ExcellentOverall · your weights
9990
Data Good · 8/10
4 raters · broadly agree
Weakest on Environmental
Greenlens Precautionary ScreenIndependent98
Greenlens Tolerance ScreenIndependent100
Greenlens Ingredient ScanIndependent100
EU Microplastics RestrictionGovernment90

Beauty Dipliner Ink, Simply Brown

H&M

Beauty Dipliner Ink, Simply Brown

ExcellentOverall · your weights

8686

raters split 80–100

Data Robust · 21/21

5 raters · split 80–100 on ingredient safety

ANSES Endocrine DisruptorsGovernment80
Greenlens Ingredient ScanIndependent88
Greenlens Precautionary ScreenIndependent98
Greenlens Tolerance ScreenIndependent100
EU Microplastics RestrictionGovernment86

Beauty Dipliner Ink, Jet Black

H&M

Beauty Dipliner Ink, Jet Black

ExcellentOverall · your weights

8686

raters split 80–100

Data Robust · 19/19

5 raters · split 80–100 on ingredient safety

ANSES Endocrine DisruptorsGovernment80
Greenlens Ingredient ScanIndependent88
Greenlens Precautionary ScreenIndependent98
Greenlens Tolerance ScreenIndependent100
EU Microplastics RestrictionGovernment86

Beauty Eyeshadow, Lightshow

H&M

Beauty Eyeshadow, Lightshow

GoodOverall · your weights

9964

Data Robust · 7/7

4 raters · broadly agree

Weakest on Environmental

Greenlens Tolerance ScreenIndependent100
Greenlens Precautionary ScreenIndependent98
Greenlens Ingredient ScanIndependent100
EU Microplastics RestrictionGovernment64

Beauty Eyeshadow, Treasure Eye-Land

H&M

Beauty Eyeshadow, Treasure Eye-Land

GoodOverall · your weights

7578

raters split 65–94

Data Robust · 17/17

6 raters · split 65–94 on ingredient safety

Greenlens Precautionary ScreenIndependent93
Greenlens Tolerance ScreenIndependent94
ANSES Endocrine DisruptorsGovernment65
Greenlens Ingredient ScanIndependent90
IARC MonographsGovernment82
EU Microplastics RestrictionGovernment78

Beauty Eyeliner Pencil, Silk Couture

H&M

Beauty Eyeliner Pencil, Silk Couture

GoodOverall · your weights

7578

raters split 65–95

Data Robust · 19/19

7 raters · split 65–95 on ingredient safety

Health Canada Ingredient HotlistGovernment85
Greenlens Precautionary ScreenIndependent95
ANSES Endocrine DisruptorsGovernment65
Greenlens Tolerance ScreenIndependent94
Greenlens Ingredient ScanIndependent90
IARC MonographsGovernment82
EU Microplastics RestrictionGovernment78

Beauty Eyeshadow, Golden Ratio

H&M

Beauty Eyeshadow, Golden Ratio

GoodOverall · your weights

7378

raters split 65–93

Data Robust · 18/18

6 raters · split 65–93 on ingredient safety

ANSES Endocrine DisruptorsGovernment65
Greenlens Precautionary ScreenIndependent93
Greenlens Tolerance ScreenIndependent88
IARC MonographsGovernment82
Greenlens Ingredient ScanIndependent80
EU Microplastics RestrictionGovernment78

Beauty Eyebrow Pencil, Espresso Brown

H&M

Beauty Eyebrow Pencil, Espresso Brown

GoodIngredient safety only

75

raters split 65–95

Data Robust · 16/16

6 raters · split 65–95 on ingredient safety

ANSES Endocrine DisruptorsGovernment65
Health Canada Ingredient HotlistGovernment85
Greenlens Precautionary ScreenIndependent95
IARC MonographsGovernment82
Greenlens Tolerance ScreenIndependent94
Greenlens Ingredient ScanIndependent90

Beauty Eyebrow Pencil, Auburn

H&M

Beauty Eyebrow Pencil, Auburn

GoodIngredient safety only

75

raters split 65–95

Data Robust · 16/16

6 raters · split 65–95 on ingredient safety

Health Canada Ingredient HotlistGovernment85
Greenlens Precautionary ScreenIndependent95
Greenlens Tolerance ScreenIndependent94
ANSES Endocrine DisruptorsGovernment65
Greenlens Ingredient ScanIndependent90
IARC MonographsGovernment82

Beauty Eyebrow Pencil, Chocolate

H&M

Beauty Eyebrow Pencil, Chocolate

GoodIngredient safety only

75

raters split 65–95

Data Robust · 16/16

6 raters · split 65–95 on ingredient safety

Greenlens Ingredient ScanIndependent90
ANSES Endocrine DisruptorsGovernment65
Health Canada Ingredient HotlistGovernment85
Greenlens Precautionary ScreenIndependent95
IARC MonographsGovernment82
Greenlens Tolerance ScreenIndependent94

Beauty Eyebrow Pencil, Blonde

H&M

Beauty Eyebrow Pencil, Blonde

GoodIngredient safety only

75

raters split 65–95

Data Robust · 16/16

6 raters · split 65–95 on ingredient safety

Greenlens Precautionary ScreenIndependent95
Health Canada Ingredient HotlistGovernment85
Greenlens Ingredient ScanIndependent90
ANSES Endocrine DisruptorsGovernment65
IARC MonographsGovernment82
Greenlens Tolerance ScreenIndependent94

Beauty Eyeshadow, Keeping It Teal

H&M

Beauty Eyeshadow, Keeping It Teal

GoodIngredient safety only

75

raters split 65–94

Data Robust · 12/12

5 raters · split 65–94 on ingredient safety

Greenlens Ingredient ScanIndependent90
ANSES Endocrine DisruptorsGovernment65
Greenlens Precautionary ScreenIndependent93
IARC MonographsGovernment82
Greenlens Tolerance ScreenIndependent94

Beauty Eyebrow Pencil, Ash Brown

H&M

Beauty Eyebrow Pencil, Ash Brown

GoodIngredient safety only

75

raters split 65–95

Data Robust · 16/16

6 raters · split 65–95 on ingredient safety

ANSES Endocrine DisruptorsGovernment65
Health Canada Ingredient HotlistGovernment85
Greenlens Precautionary ScreenIndependent95
Greenlens Tolerance ScreenIndependent94
IARC MonographsGovernment82
Greenlens Ingredient ScanIndependent90

Beauty Eyebrow Pencil, Soft Brown

H&M

Beauty Eyebrow Pencil, Soft Brown

GoodIngredient safety only

75

raters split 65–95

Data Robust · 16/16

6 raters · split 65–95 on ingredient safety

Health Canada Ingredient HotlistGovernment85
Greenlens Tolerance ScreenIndependent94
Greenlens Precautionary ScreenIndependent95
Greenlens Ingredient ScanIndependent90
ANSES Endocrine DisruptorsGovernment65
IARC MonographsGovernment82

Beauty Eyebrow Pencil, Taupe

H&M

Beauty Eyebrow Pencil, Taupe

GoodIngredient safety only

75

raters split 65–95

Data Robust · 16/16

6 raters · split 65–95 on ingredient safety

Greenlens Ingredient ScanIndependent90
ANSES Endocrine DisruptorsGovernment65
Health Canada Ingredient HotlistGovernment85
Greenlens Precautionary ScreenIndependent95
IARC MonographsGovernment82
Greenlens Tolerance ScreenIndependent94

Beauty Eyeshadow, Electric Fuchsia

H&M

Beauty Eyeshadow, Electric Fuchsia

FairOverall · your weights

6178

raters split 47–88

Data Robust · 15/15

7 raters · split 47–88 on ingredient safety

Health Canada Ingredient HotlistGovernment85
Greenlens Tolerance ScreenIndependent88
Greenlens Precautionary ScreenIndependent88
Greenlens Ingredient ScanIndependent80
ANSES Endocrine DisruptorsGovernment65
IARC MonographsGovernment47
EU Microplastics RestrictionGovernment78

Beauty Eyeshadow, Milk Choc Chip

H&M

Beauty Eyeshadow, Milk Choc Chip

FairOverall · your weights

6078

raters split 47–88

Data Robust · 16/16

7 raters · split 47–88 on ingredient safety

Greenlens Ingredient ScanIndependent70
ANSES Endocrine DisruptorsGovernment65
Health Canada Ingredient HotlistGovernment85
Greenlens Precautionary ScreenIndependent88
IARC MonographsGovernment47
Greenlens Tolerance ScreenIndependent82
EU Microplastics RestrictionGovernment78

Beauty Eyeshadow, Gaia

H&M

Beauty Eyeshadow, Gaia

FairIngredient safety only

61

raters split 47–88

Data Robust · 12/12

6 raters · split 47–88 on ingredient safety

Greenlens Ingredient ScanIndependent80
ANSES Endocrine DisruptorsGovernment65
Health Canada Ingredient HotlistGovernment85
Greenlens Precautionary ScreenIndependent88
IARC MonographsGovernment47
Greenlens Tolerance ScreenIndependent88

Beauty Eyeshadow, Gold Vibes Only

H&M

Beauty Eyeshadow, Gold Vibes Only

FairIngredient safety only

60

raters split 47–88

Data Robust · 15/15

6 raters · split 47–88 on ingredient safety

ANSES Endocrine DisruptorsGovernment65
Health Canada Ingredient HotlistGovernment85
Greenlens Precautionary ScreenIndependent88
IARC MonographsGovernment47
Greenlens Tolerance ScreenIndependent82
Greenlens Ingredient ScanIndependent70