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Every public rating on one cosmetic, the places they disagree kept visible, and a single score whose weighting you control.

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The one rule

We never blend a score that hides who disagrees. Funding model travels with every rating. Weights are computed at read time and never stored.

Cosmetics only · lead with safetyProduct data from public sources incl. Open Beauty Facts & EWG Skin Deep · their ratings never scraped or shown

As an Amazon Associate, Greenlens earns from qualifying purchases. Affiliate income never changes a rating or ranking.Privacy Terms

H&M — every product, every rater | Greenlens

H&M

97 products in the catalog · hm.com (visit site, opens in a new tab)

68Fair
avg. across 97 rated products · one axis, not the card composite: 94
products the raters split on

The average covers the ingredient-safety axis only, computed live from each product's raters — never a blended or stored brand score. Open a product to weight the axes yourself.

All products Blush 6 Brow Liner 8 Concealer 20 Eye Liner 9 Eye Shadow 27 Lip Liner 11 Makeup Eyes 19 Makeup Face 13 Makeup Lips 11

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Best overall Worst overall Most contested A–Z

85
H&M
Beauty Creamy Lip Pencil, Deep Red
ExcellentIngredient safety only
85
raters split 80–100
Data Robust · 19/19
3 raters · split 80–100 on ingredient safety
Greenlens Ingredient ScanIndependent80
Greenlens Precautionary ScreenIndependent100
Greenlens Tolerance ScreenIndependent88

Beauty Creamy Lip Pencil, True Red

H&M

Beauty Creamy Lip Pencil, True Red

GoodIngredient safety only

77

raters split 70–100

Data Robust · 21/21

3 raters · split 70–100 on ingredient safety

Greenlens Precautionary ScreenIndependent100
Greenlens Ingredient ScanIndependent70
Greenlens Tolerance ScreenIndependent82

Beauty Creamy Lip Pencil, Ginger Beige

H&M

Beauty Creamy Lip Pencil, Ginger Beige

GoodIngredient safety only

75

raters split 65–95

Data Robust · 17/18

5 raters · split 65–95 on ingredient safety

ANSES Endocrine DisruptorsGovernment65
IARC MonographsGovernment82
Greenlens Ingredient ScanIndependent90
Greenlens Precautionary ScreenIndependent95
Greenlens Tolerance ScreenIndependent94

Beauty Creamy Lip Pencil, Muted Mauve

H&M

Beauty Creamy Lip Pencil, Muted Mauve

GoodIngredient safety only

74

raters split 65–95

Data Robust · 19/19

5 raters · split 65–95 on ingredient safety

Greenlens Ingredient ScanIndependent80
IARC MonographsGovernment82
Greenlens Precautionary ScreenIndependent95
ANSES Endocrine DisruptorsGovernment65
Greenlens Tolerance ScreenIndependent88

Beauty Creamy Lip Pencil, Blushing Rose

H&M

Beauty Creamy Lip Pencil, Blushing Rose

GoodIngredient safety only

74

raters split 65–95

Data Robust · 19/19

5 raters · split 65–95 on ingredient safety

ANSES Endocrine DisruptorsGovernment65
IARC MonographsGovernment82
Greenlens Ingredient ScanIndependent80
Greenlens Precautionary ScreenIndependent95
Greenlens Tolerance ScreenIndependent88

Beauty Creamy Lip Pencil, Very Berry

H&M

Beauty Creamy Lip Pencil, Very Berry

GoodIngredient safety only

74

raters split 65–95

Data Robust · 19/19

5 raters · split 65–95 on ingredient safety

Greenlens Precautionary ScreenIndependent95
IARC MonographsGovernment82
ANSES Endocrine DisruptorsGovernment65
Greenlens Ingredient ScanIndependent80
Greenlens Tolerance ScreenIndependent88

Beauty Creamy Lip Pencil, Dusty Coral

H&M

Beauty Creamy Lip Pencil, Dusty Coral

GoodIngredient safety only

72

raters split 65–95

Data Robust · 20/20

5 raters · split 65–95 on ingredient safety

ANSES Endocrine DisruptorsGovernment65
IARC MonographsGovernment82
Greenlens Ingredient ScanIndependent70
Greenlens Precautionary ScreenIndependent95
Greenlens Tolerance ScreenIndependent82

Beauty Curling Mascara Forever Curled Lash, Black

H&M

Beauty Curling Mascara Forever Curled Lash, Black

FairIngredient safety only

68

raters split 55–100

Data Robust · 36/36

5 raters · split 55–100 on ingredient safety

Greenlens Precautionary ScreenIndependent55
ANSES Endocrine DisruptorsGovernment80
Greenlens Ingredient ScanIndependent88
Greenlens Tolerance ScreenIndependent100
Health Canada Ingredient HotlistGovernment85

Beauty Creamy Lip Pencil, Fuchsia Flush

H&M

Beauty Creamy Lip Pencil, Fuchsia Flush

FairIngredient safety only

68

raters split 60–95

Data Robust · 20/20

5 raters · split 60–95 on ingredient safety

Greenlens Ingredient ScanIndependent60
IARC MonographsGovernment82
Greenlens Precautionary ScreenIndependent95
Greenlens Tolerance ScreenIndependent76
ANSES Endocrine DisruptorsGovernment65

Beauty Creamy Lip Pencil, Marvelous Pink

H&M

Beauty Creamy Lip Pencil, Marvelous Pink

HorribleIngredient safety only

36

raters split 15–95

Data Robust · 20/20

5 raters · split 15–95 on ingredient safety

Greenlens Precautionary ScreenIndependent95
IARC MonographsGovernment82
ANSES Endocrine DisruptorsGovernment65
Greenlens Ingredient ScanIndependent15
Greenlens Tolerance ScreenIndependent25

Beauty Creamy Lip Pencil, Vivid Coral

H&M

Beauty Creamy Lip Pencil, Vivid Coral

HorribleIngredient safety only

30

raters split 5–95

Data Robust · 22/22

5 raters · split 5–95 on ingredient safety

Greenlens Precautionary ScreenIndependent95
IARC MonographsGovernment82
ANSES Endocrine DisruptorsGovernment65
Greenlens Ingredient ScanIndependent5
Greenlens Tolerance ScreenIndependent25