97 products in the catalog · hm.com (visit site, opens in a new tab)
Ingredient safety
The average covers the ingredient-safety axis only, computed live from each product's raters — never a blended or stored brand score. Open a product to weight the axes yourself.

H&M
Beauty Dipliner Ink, Simply Brown
8686
raters split 80–100
Data Robust · 21/21
5 raters · split 80–100 on ingredient safety

H&M
Beauty Dipliner Ink, Jet Black
8686
raters split 80–100
Data Robust · 19/19
5 raters · split 80–100 on ingredient safety

H&M
Beauty Eyeliner Pencil, Over The Taupe
7578
raters split 65–95
Data Robust · 23/23
7 raters · split 65–95 on ingredient safety

H&M
Beauty Eyeliner Pencil, Silk Couture
7578
raters split 65–95
Data Robust · 19/19
7 raters · split 65–95 on ingredient safety

H&M
Beauty Eyeliner Pencil, Into The Blue
7578
raters split 65–95
Data Robust · 24/24
7 raters · split 65–95 on ingredient safety

H&M
Beauty Eyeliner Pencil, Silver Jade
7578
raters split 65–95
Data Robust · 24/24
7 raters · split 65–95 on ingredient safety

H&M
Beauty Eyeliner Pencil, Out Loud
7456
raters split 65–95
Data Robust · 25/25
7 raters · split 65–95 on ingredient safety

H&M
Beauty Eyeliner Pencil, Hello Sunshine
7456
raters split 65–95
Data Robust · 24/24
7 raters · split 65–95 on ingredient safety

H&M
Beauty Eyeliner Pencil, Azure Thing
7256
raters split 65–93
Data Robust · 29/29
7 raters · split 65–93 on ingredient safety