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Every public rating on one cosmetic, the places they disagree kept visible, and a single score whose weighting you control.

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We never blend a score that hides who disagrees. Funding model travels with every rating. Weights are computed at read time and never stored.

Cosmetics only · lead with safetyProduct data from public sources incl. Open Beauty Facts & EWG Skin Deep · their ratings never scraped or shown

As an Amazon Associate, Greenlens earns from qualifying purchases. Affiliate income never changes a rating or ranking.Privacy Terms

H&M — every product, every rater | Greenlens

H&M

97 products in the catalog · hm.com (visit site, opens in a new tab)

68Fair
avg. across 97 rated products · one axis, not the card composite: 94
products the raters split on

The average covers the ingredient-safety axis only, computed live from each product's raters — never a blended or stored brand score. Open a product to weight the axes yourself.

All products Blush 6 Brow Liner 8 Concealer 20 Eye Liner 9 Eye Shadow 27 Lip Liner 11 Makeup Eyes 19 Makeup Face 13 Makeup Lips 11

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Best overall Worst overall Most contested A–Z

77
H&M
Beauty Concealer, 24.0 W
GoodOverall · your weights
7578
raters split 65–94
Data Robust · 29/29
6 raters · split 65–94 on ingredient safety
Greenlens Precautionary ScreenIndependent93
IARC MonographsGovernment82
ANSES Endocrine DisruptorsGovernment65
Greenlens Ingredient ScanIndependent90
Greenlens Tolerance ScreenIndependent94
EU Microplastics RestrictionGovernment78

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Beauty Concealer, 34.0 C

H&M

Beauty Concealer, 34.0 C

GoodOverall · your weights

7578

raters split 65–94

Data Robust · 29/29

6 raters · split 65–94 on ingredient safety

Greenlens Precautionary ScreenIndependent93
IARC MonographsGovernment82
ANSES Endocrine DisruptorsGovernment65
Greenlens Ingredient ScanIndependent90
Greenlens Tolerance ScreenIndependent94
EU Microplastics RestrictionGovernment78

Beauty Concealer, 42.0 N

H&M

Beauty Concealer, 42.0 N

GoodOverall · your weights

7578

raters split 65–94

Data Robust · 29/29

6 raters · split 65–94 on ingredient safety

Greenlens Ingredient ScanIndependent90
IARC MonographsGovernment82
Greenlens Precautionary ScreenIndependent93
Greenlens Tolerance ScreenIndependent94
ANSES Endocrine DisruptorsGovernment65
EU Microplastics RestrictionGovernment78

Beauty Eyeliner Pencil, Into The Blue

H&M

Beauty Eyeliner Pencil, Into The Blue

GoodOverall · your weights

7578

raters split 65–95

Data Robust · 24/24

7 raters · split 65–95 on ingredient safety

Greenlens Ingredient ScanIndependent90
IARC MonographsGovernment82
Greenlens Precautionary ScreenIndependent95
ANSES Endocrine DisruptorsGovernment65
Greenlens Tolerance ScreenIndependent94
Health Canada Ingredient HotlistGovernment85
EU Microplastics RestrictionGovernment78

Beauty Eyeliner Pencil, Silver Jade

H&M

Beauty Eyeliner Pencil, Silver Jade

GoodOverall · your weights

7578

raters split 65–95

Data Robust · 24/24

7 raters · split 65–95 on ingredient safety

Greenlens Ingredient ScanIndependent90
IARC MonographsGovernment82
Greenlens Precautionary ScreenIndependent95
ANSES Endocrine DisruptorsGovernment65
Greenlens Tolerance ScreenIndependent94
Health Canada Ingredient HotlistGovernment85
EU Microplastics RestrictionGovernment78

Beauty Concealer, 29.0 N

H&M

Beauty Concealer, 29.0 N

GoodOverall · your weights

7578

raters split 65–94

Data Robust · 29/29

6 raters · split 65–94 on ingredient safety

Greenlens Precautionary ScreenIndependent93
IARC MonographsGovernment82
ANSES Endocrine DisruptorsGovernment65
Greenlens Ingredient ScanIndependent90
Greenlens Tolerance ScreenIndependent94
EU Microplastics RestrictionGovernment78

Beauty Concealer, 22.0 W

H&M

Beauty Concealer, 22.0 W

GoodOverall · your weights

7578

raters split 65–94

Data Robust · 29/29

6 raters · split 65–94 on ingredient safety

Greenlens Precautionary ScreenIndependent93
IARC MonographsGovernment82
ANSES Endocrine DisruptorsGovernment65
Greenlens Ingredient ScanIndependent90
Greenlens Tolerance ScreenIndependent94
EU Microplastics RestrictionGovernment78

Beauty Concealer, 21.0 N

H&M

Beauty Concealer, 21.0 N

GoodOverall · your weights

7578

raters split 65–94

Data Robust · 29/29

6 raters · split 65–94 on ingredient safety

Greenlens Ingredient ScanIndependent90
IARC MonographsGovernment82
ANSES Endocrine DisruptorsGovernment65
Greenlens Precautionary ScreenIndependent93
Greenlens Tolerance ScreenIndependent94
EU Microplastics RestrictionGovernment78

Beauty Concealer, 25.5 W

H&M

Beauty Concealer, 25.5 W

GoodOverall · your weights

7578

raters split 65–94

Data Robust · 29/29

6 raters · split 65–94 on ingredient safety

Greenlens Precautionary ScreenIndependent93
IARC MonographsGovernment82
ANSES Endocrine DisruptorsGovernment65
Greenlens Ingredient ScanIndependent90
Greenlens Tolerance ScreenIndependent94
EU Microplastics RestrictionGovernment78

Beauty Eyeshadow, Bold Type

H&M

Beauty Eyeshadow, Bold Type

GoodOverall · your weights

7478

raters split 65–93

Data Robust · 15/15

6 raters · split 65–93 on ingredient safety

Greenlens Ingredient ScanIndependent80
IARC MonographsGovernment65
Greenlens Precautionary ScreenIndependent93
Greenlens Tolerance ScreenIndependent88
Health Canada Ingredient HotlistGovernment85
EU Microplastics RestrictionGovernment78

Beauty Eyeshadow, Golden Ratio

H&M

Beauty Eyeshadow, Golden Ratio

GoodOverall · your weights

7378

raters split 65–93

Data Robust · 18/18

6 raters · split 65–93 on ingredient safety

Greenlens Precautionary ScreenIndependent93
IARC MonographsGovernment82
ANSES Endocrine DisruptorsGovernment65
Greenlens Ingredient ScanIndependent80
Greenlens Tolerance ScreenIndependent88
EU Microplastics RestrictionGovernment78

Beauty Eyebrow Pencil, Espresso Brown

H&M

Beauty Eyebrow Pencil, Espresso Brown

GoodIngredient safety only

75

raters split 65–95

Data Robust · 16/16

6 raters · split 65–95 on ingredient safety

Greenlens Precautionary ScreenIndependent95
IARC MonographsGovernment82
ANSES Endocrine DisruptorsGovernment65
Greenlens Ingredient ScanIndependent90
Greenlens Tolerance ScreenIndependent94
Health Canada Ingredient HotlistGovernment85

Beauty Eyebrow Pencil, Auburn

H&M

Beauty Eyebrow Pencil, Auburn

GoodIngredient safety only

75

raters split 65–95

Data Robust · 16/16

6 raters · split 65–95 on ingredient safety

ANSES Endocrine DisruptorsGovernment65
Health Canada Ingredient HotlistGovernment85
IARC MonographsGovernment82
Greenlens Ingredient ScanIndependent90
Greenlens Precautionary ScreenIndependent95
Greenlens Tolerance ScreenIndependent94

Beauty Eyebrow Pencil, Chocolate

H&M

Beauty Eyebrow Pencil, Chocolate

GoodIngredient safety only

75

raters split 65–95

Data Robust · 16/16

6 raters · split 65–95 on ingredient safety

Greenlens Precautionary ScreenIndependent95
IARC MonographsGovernment82
ANSES Endocrine DisruptorsGovernment65
Greenlens Ingredient ScanIndependent90
Greenlens Tolerance ScreenIndependent94
Health Canada Ingredient HotlistGovernment85

Beauty Eyebrow Pencil, Blonde

H&M

Beauty Eyebrow Pencil, Blonde

GoodIngredient safety only

75

raters split 65–95

Data Robust · 16/16

6 raters · split 65–95 on ingredient safety

Greenlens Ingredient ScanIndependent90
IARC MonographsGovernment82
Greenlens Precautionary ScreenIndependent95
Greenlens Tolerance ScreenIndependent94
ANSES Endocrine DisruptorsGovernment65
Health Canada Ingredient HotlistGovernment85

Beauty Creamy Lip Pencil, Ginger Beige

H&M

Beauty Creamy Lip Pencil, Ginger Beige

GoodIngredient safety only

75

raters split 65–95

Data Robust · 17/18

5 raters · split 65–95 on ingredient safety

ANSES Endocrine DisruptorsGovernment65
IARC MonographsGovernment82
Greenlens Ingredient ScanIndependent90
Greenlens Precautionary ScreenIndependent95
Greenlens Tolerance ScreenIndependent94

Beauty Eyeshadow, Keeping It Teal

H&M

Beauty Eyeshadow, Keeping It Teal

GoodIngredient safety only

75

raters split 65–94

Data Robust · 12/12

5 raters · split 65–94 on ingredient safety

Greenlens Precautionary ScreenIndependent93
IARC MonographsGovernment82
ANSES Endocrine DisruptorsGovernment65
Greenlens Ingredient ScanIndependent90
Greenlens Tolerance ScreenIndependent94

Beauty Eyebrow Pencil, Ash Brown

H&M

Beauty Eyebrow Pencil, Ash Brown

GoodIngredient safety only

75

raters split 65–95

Data Robust · 16/16

6 raters · split 65–95 on ingredient safety

Greenlens Precautionary ScreenIndependent95
IARC MonographsGovernment82
ANSES Endocrine DisruptorsGovernment65
Greenlens Ingredient ScanIndependent90
Greenlens Tolerance ScreenIndependent94
Health Canada Ingredient HotlistGovernment85

Beauty Eyebrow Pencil, Soft Brown

H&M

Beauty Eyebrow Pencil, Soft Brown

GoodIngredient safety only

75

raters split 65–95

Data Robust · 16/16

6 raters · split 65–95 on ingredient safety

Greenlens Ingredient ScanIndependent90
IARC MonographsGovernment82
Greenlens Precautionary ScreenIndependent95
ANSES Endocrine DisruptorsGovernment65
Greenlens Tolerance ScreenIndependent94
Health Canada Ingredient HotlistGovernment85

Beauty Eyebrow Pencil, Taupe

H&M

Beauty Eyebrow Pencil, Taupe

GoodIngredient safety only

75

raters split 65–95

Data Robust · 16/16

6 raters · split 65–95 on ingredient safety

Greenlens Precautionary ScreenIndependent95
IARC MonographsGovernment82
ANSES Endocrine DisruptorsGovernment65
Greenlens Ingredient ScanIndependent90
Greenlens Tolerance ScreenIndependent94
Health Canada Ingredient HotlistGovernment85

Beauty Eyeshadow, Just My Luck

H&M

Beauty Eyeshadow, Just My Luck

GoodOverall · your weights

7278

raters split 65–93

Data Robust · 15/15

6 raters · split 65–93 on ingredient safety

Greenlens Precautionary ScreenIndependent93
IARC MonographsGovernment65
Greenlens Ingredient ScanIndependent70
Greenlens Tolerance ScreenIndependent82
Health Canada Ingredient HotlistGovernment85
EU Microplastics RestrictionGovernment78

Beauty Creamy Lip Pencil, Muted Mauve

H&M

Beauty Creamy Lip Pencil, Muted Mauve

GoodIngredient safety only

74

raters split 65–95

Data Robust · 19/19

5 raters · split 65–95 on ingredient safety

Greenlens Ingredient ScanIndependent80
IARC MonographsGovernment82
Greenlens Precautionary ScreenIndependent95
ANSES Endocrine DisruptorsGovernment65
Greenlens Tolerance ScreenIndependent88

Beauty Creamy Lip Pencil, Blushing Rose

H&M

Beauty Creamy Lip Pencil, Blushing Rose

GoodIngredient safety only

74

raters split 65–95

Data Robust · 19/19

5 raters · split 65–95 on ingredient safety

ANSES Endocrine DisruptorsGovernment65
IARC MonographsGovernment82
Greenlens Ingredient ScanIndependent80
Greenlens Precautionary ScreenIndependent95
Greenlens Tolerance ScreenIndependent88

Beauty Creamy Lip Pencil, Very Berry

H&M

Beauty Creamy Lip Pencil, Very Berry

GoodIngredient safety only

74

raters split 65–95

Data Robust · 19/19

5 raters · split 65–95 on ingredient safety

Greenlens Precautionary ScreenIndependent95
IARC MonographsGovernment82
ANSES Endocrine DisruptorsGovernment65
Greenlens Ingredient ScanIndependent80
Greenlens Tolerance ScreenIndependent88