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Cosmetics only · lead with safetyProduct data from public sources incl. Open Beauty Facts & EWG Skin Deep · their ratings never scraped or shown

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H&M — every product, every rater | Greenlens

H&M

97 products in the catalog · hm.com (visit site, opens in a new tab)

69Fair
avg. across 97 rated products · one axis, not the card composite: 94
products the raters split on

The average covers the ingredient-safety axis only, computed live from each product's raters — never a blended or stored brand score. Open a product to weight the axes yourself.

All products Blush 6 Brow Liner 8 Concealer 20 Eye Liner 9 Eye Shadow 27 Lip Liner 11 Makeup Eyes 19 Makeup Face 13 Makeup Lips 11

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Best overall Worst overall Most contested A–Z

72
H&M
Beauty Eyeshadow, Pennywise
GoodIngredient safety only
72
raters split 65–93
Data Robust · 19/19
5 raters · split 65–93 on ingredient safety
Greenlens Ingredient ScanIndependent80
Health Canada Ingredient HotlistGovernment70
Greenlens Precautionary ScreenIndependent93
IARC MonographsGovernment65
Greenlens Tolerance ScreenIndependent88

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Beauty Creamy Lip Pencil, Dusty Coral

H&M

Beauty Creamy Lip Pencil, Dusty Coral

GoodIngredient safety only

72

raters split 65–95

Data Robust · 20/20

5 raters · split 65–95 on ingredient safety

Greenlens Precautionary ScreenIndependent95
Greenlens Tolerance ScreenIndependent82
ANSES Endocrine DisruptorsGovernment65
Greenlens Ingredient ScanIndependent70
IARC MonographsGovernment82

Beauty Creamy Lip Pencil, Marvelous Pink

H&M

Beauty Creamy Lip Pencil, Marvelous Pink

GoodIngredient safety only

72

raters split 65–95

Data Robust · 20/20

5 raters · split 65–95 on ingredient safety

ANSES Endocrine DisruptorsGovernment65
Greenlens Precautionary ScreenIndependent95
Greenlens Tolerance ScreenIndependent82
IARC MonographsGovernment82
Greenlens Ingredient ScanIndependent70

Beauty Eyeshadow, Vintage Blush

H&M

Beauty Eyeshadow, Vintage Blush

FairOverall · your weights

6178

raters split 47–88

Data Robust · 16/16

7 raters · split 47–88 on ingredient safety

Greenlens Ingredient ScanIndependent80
ANSES Endocrine DisruptorsGovernment65
Health Canada Ingredient HotlistGovernment85
Greenlens Precautionary ScreenIndependent88
IARC MonographsGovernment47
Greenlens Tolerance ScreenIndependent88
EU Microplastics RestrictionGovernment78

Beauty Eyeshadow, Electric Fuchsia

H&M

Beauty Eyeshadow, Electric Fuchsia

FairOverall · your weights

6178

raters split 47–88

Data Robust · 15/15

7 raters · split 47–88 on ingredient safety

Health Canada Ingredient HotlistGovernment85
Greenlens Tolerance ScreenIndependent88
Greenlens Precautionary ScreenIndependent88
Greenlens Ingredient ScanIndependent80
ANSES Endocrine DisruptorsGovernment65
IARC MonographsGovernment47
EU Microplastics RestrictionGovernment78

Beauty Eyeshadow, Milk Choc Chip

H&M

Beauty Eyeshadow, Milk Choc Chip

FairOverall · your weights

6078

raters split 47–88

Data Robust · 16/16

7 raters · split 47–88 on ingredient safety

Greenlens Ingredient ScanIndependent70
ANSES Endocrine DisruptorsGovernment65
Health Canada Ingredient HotlistGovernment85
Greenlens Precautionary ScreenIndependent88
IARC MonographsGovernment47
Greenlens Tolerance ScreenIndependent82
EU Microplastics RestrictionGovernment78

Beauty Satin Lipstick, Hot-Blooded

H&M

Beauty Satin Lipstick, Hot-Blooded

FairIngredient safety only

69

raters split 60–100

Data Robust · 24/24

3 raters · split 60–100 on ingredient safety

Greenlens Precautionary ScreenIndependent100
Greenlens Tolerance ScreenIndependent76
Greenlens Ingredient ScanIndependent60

Beauty Eyeshadow, Pink No Matter

H&M

Beauty Eyeshadow, Pink No Matter

FairOverall · your weights

6078

raters split 47–88

Data Robust · 17/17

7 raters · split 47–88 on ingredient safety

Greenlens Ingredient ScanIndependent70
ANSES Endocrine DisruptorsGovernment65
Health Canada Ingredient HotlistGovernment85
Greenlens Precautionary ScreenIndependent88
IARC MonographsGovernment47
Greenlens Tolerance ScreenIndependent82
EU Microplastics RestrictionGovernment78

Beauty Eyeshadow, Dear Diary

H&M

Beauty Eyeshadow, Dear Diary

FairOverall · your weights

6078

raters split 47–88

Data Robust · 16/16

7 raters · split 47–88 on ingredient safety

Greenlens Ingredient ScanIndependent70
ANSES Endocrine DisruptorsGovernment65
Health Canada Ingredient HotlistGovernment85
Greenlens Precautionary ScreenIndependent88
IARC MonographsGovernment47
Greenlens Tolerance ScreenIndependent82
EU Microplastics RestrictionGovernment78

Beauty Curling Mascara Forever Curled Lash, Black

H&M

Beauty Curling Mascara Forever Curled Lash, Black

FairIngredient safety only

68

raters split 55–100

Data Robust · 36/36

5 raters · split 55–100 on ingredient safety

ANSES Endocrine DisruptorsGovernment80
Greenlens Ingredient ScanIndependent88
Health Canada Ingredient HotlistGovernment85
Greenlens Precautionary ScreenIndependent55
Greenlens Tolerance ScreenIndependent100

Beauty Creamy Lip Pencil, Fuchsia Flush

H&M

Beauty Creamy Lip Pencil, Fuchsia Flush

FairIngredient safety only

68

raters split 60–95

Data Robust · 20/20

5 raters · split 60–95 on ingredient safety

Greenlens Tolerance ScreenIndependent76
Greenlens Precautionary ScreenIndependent95
Greenlens Ingredient ScanIndependent60
ANSES Endocrine DisruptorsGovernment65
IARC MonographsGovernment82

Beauty Bronzer Stick for Lips, Cheeks and Eyes, Tour De Contour

H&M

Beauty Bronzer Stick for Lips, Cheeks and Eyes, Tour De Contour

FairOverall · your weights

5678

raters split 42–94

Data Robust · 18/18

6 raters · split 42–94 on ingredient safety

Greenlens Precautionary ScreenIndependent42
Greenlens Tolerance ScreenIndependent94
ANSES Endocrine DisruptorsGovernment65
Greenlens Ingredient ScanIndependent62
IARC MonographsGovernment82
EU Microplastics RestrictionGovernment78

Beauty Blusher Stick for Cheeks and Lips, Rusty Rose

H&M

Beauty Blusher Stick for Cheeks and Lips, Rusty Rose

FairOverall · your weights

5478

raters split 42–82

Data Robust · 20/20

6 raters · split 42–82 on ingredient safety

ANSES Endocrine DisruptorsGovernment65
Greenlens Ingredient ScanIndependent58
Greenlens Precautionary ScreenIndependent42
IARC MonographsGovernment82
Greenlens Tolerance ScreenIndependent82
EU Microplastics RestrictionGovernment78

Beauty Blusher Stick for Cheeks and Lips, Flaming Flamingo

H&M

Beauty Blusher Stick for Cheeks and Lips, Flaming Flamingo

FairOverall · your weights

5478

raters split 42–82

Data Robust · 19/19

6 raters · split 42–82 on ingredient safety

Greenlens Precautionary ScreenIndependent42
Greenlens Tolerance ScreenIndependent82
ANSES Endocrine DisruptorsGovernment65
Greenlens Ingredient ScanIndependent58
IARC MonographsGovernment82
EU Microplastics RestrictionGovernment78

Beauty Blusher Stick for Cheeks and Lips, Teddy

H&M

Beauty Blusher Stick for Cheeks and Lips, Teddy

FairOverall · your weights

5478

raters split 42–82

Data Robust · 20/20

6 raters · split 42–82 on ingredient safety

Greenlens Precautionary ScreenIndependent42
Greenlens Ingredient ScanIndependent58
ANSES Endocrine DisruptorsGovernment65
IARC MonographsGovernment82
Greenlens Tolerance ScreenIndependent82
EU Microplastics RestrictionGovernment78

Beauty Blusher Stick for Cheeks and Lips, Sweet Dahlia

H&M

Beauty Blusher Stick for Cheeks and Lips, Sweet Dahlia

FairOverall · your weights

5478

raters split 42–82

Data Robust · 20/20

6 raters · split 42–82 on ingredient safety

Greenlens Precautionary ScreenIndependent42
Greenlens Ingredient ScanIndependent58
ANSES Endocrine DisruptorsGovernment65
IARC MonographsGovernment82
Greenlens Tolerance ScreenIndependent82
EU Microplastics RestrictionGovernment78

Beauty Blusher Stick for Cheeks and Lips, Coral Craving

H&M

Beauty Blusher Stick for Cheeks and Lips, Coral Craving

FairOverall · your weights

5478

raters split 42–82

Data Robust · 19/19

6 raters · split 42–82 on ingredient safety

ANSES Endocrine DisruptorsGovernment65
Greenlens Ingredient ScanIndependent58
Greenlens Precautionary ScreenIndependent42
IARC MonographsGovernment82
Greenlens Tolerance ScreenIndependent82
EU Microplastics RestrictionGovernment78

Beauty Eyeliner Pencil, Out Loud

H&M

Beauty Eyeliner Pencil, Out Loud

FairOverall · your weights

7456

raters split 65–95

Data Robust · 25/25

7 raters · split 65–95 on ingredient safety

ANSES Endocrine DisruptorsGovernment65
Greenlens Ingredient ScanIndependent80
Health Canada Ingredient HotlistGovernment85
Greenlens Precautionary ScreenIndependent95
IARC MonographsGovernment82
Greenlens Tolerance ScreenIndependent88
EU Microplastics RestrictionGovernment56

Beauty Blusher Stick for Cheeks and Lips, Raspberry Slap

H&M

Beauty Blusher Stick for Cheeks and Lips, Raspberry Slap

FairOverall · your weights

5278

raters split 42–82

Data Robust · 20/20

6 raters · split 42–82 on ingredient safety

Greenlens Precautionary ScreenIndependent42
Greenlens Ingredient ScanIndependent48
ANSES Endocrine DisruptorsGovernment65
IARC MonographsGovernment82
Greenlens Tolerance ScreenIndependent76
EU Microplastics RestrictionGovernment78

Beauty Eyeliner Pencil, Hello Sunshine

H&M

Beauty Eyeliner Pencil, Hello Sunshine

FairOverall · your weights

7456

raters split 65–95

Data Robust · 24/24

7 raters · split 65–95 on ingredient safety

ANSES Endocrine DisruptorsGovernment65
Health Canada Ingredient HotlistGovernment85
Greenlens Precautionary ScreenIndependent95
Greenlens Tolerance ScreenIndependent88
IARC MonographsGovernment82
Greenlens Ingredient ScanIndependent80
EU Microplastics RestrictionGovernment56

Beauty Eyeliner Pencil, Azure Thing

H&M

Beauty Eyeliner Pencil, Azure Thing

FairOverall · your weights

7256

raters split 65–93

Data Robust · 29/29

7 raters · split 65–93 on ingredient safety

ANSES Endocrine DisruptorsGovernment65
Health Canada Ingredient HotlistGovernment85
Greenlens Precautionary ScreenIndependent93
Greenlens Tolerance ScreenIndependent82
IARC MonographsGovernment82
Greenlens Ingredient ScanIndependent70
EU Microplastics RestrictionGovernment56

Beauty Eyeshadow, Gaia

H&M

Beauty Eyeshadow, Gaia

FairIngredient safety only

61

raters split 47–88

Data Robust · 12/12

6 raters · split 47–88 on ingredient safety

Greenlens Ingredient ScanIndependent80
ANSES Endocrine DisruptorsGovernment65
Health Canada Ingredient HotlistGovernment85
Greenlens Precautionary ScreenIndependent88
IARC MonographsGovernment47
Greenlens Tolerance ScreenIndependent88

Beauty Eyeshadow, Chin Chin

H&M

Beauty Eyeshadow, Chin Chin

FairIngredient safety only

61

raters split 47–88

Data Robust · 15/15

6 raters · split 47–88 on ingredient safety

ANSES Endocrine DisruptorsGovernment65
Greenlens Ingredient ScanIndependent80
Health Canada Ingredient HotlistGovernment85
Greenlens Precautionary ScreenIndependent88
IARC MonographsGovernment47
Greenlens Tolerance ScreenIndependent88

Beauty Creamy Lip Pencil, Vivid Coral

H&M

Beauty Creamy Lip Pencil, Vivid Coral

FairIngredient safety only

61

raters split 50–95

Data Robust · 22/22

5 raters · split 50–95 on ingredient safety

Greenlens Ingredient ScanIndependent50
ANSES Endocrine DisruptorsGovernment65
Greenlens Precautionary ScreenIndependent95
IARC MonographsGovernment82
Greenlens Tolerance ScreenIndependent70